Editors:
Presents an innovative perspective for both researchers and practitioners in service management
Based on a global point of view and a multi-disciplinary approach
Discusses ready-to-implement practices and models for business
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Table of contents (12 chapters)
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Front Matter
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Back Matter
About this book
This book presents latest research on the evolution of consumer services, as these services continue to become a larger part of the economy in the world. Four core focal points lead the central message of the book: first, the convergence of back and front offices; second, placing the client as a fundamental input of services production and delivery process, and 'industrializing' the customers' role to combine efficiency and experience; third, the constitution and role of inputs necessary for the configuration, production and delivery of the service, with the crucial role of 'operationalizing' the customers' experience; and fourth, the adoption of new technologies and the appropriate transfer of manufacturing managerial practices through service industrialization.
This is a special volume of articles based on solid research and analysis, including conceptualization of the important issues, as well as recommendations for managers. It presents case histories and managerial practices in some key sectors, such as financial services, health care, tourism/hospitality, entertainment and media, online services and home and personal services
Editors and Affiliations
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SDA Bocconi School of Management, Milan, Italy
Enzo Baglieri
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UCLA Anderson School of Management, Los Angeles, USA
Uday Karmarkar
About the editors
Enzo Baglieri is Associate Professor of the Operations and Technology Management at the SDA Bocconi School of Management, Bocconi University, Milan Italy. He has been teaching and running research in the field of Technology and Innovation Management since 1992. Author of many publications, in Italy and abroad, on technology management, new product development and service innovation.
Uday Karmarkar is LA Times Professor of Technology and Strategy, Director and founder of the global Business and Information Technologies (BIT) project at the UCLA Anderson School. His research interests are in information intensive industries, operations strategy and technology management in manufacturing, service and information industries. Professor Karmarkar has published over 75 research papers and articles. He has founded two academic journals and serves on several editorial boards.
Bibliographic Information
Book Title: Managing Consumer Services
Book Subtitle: Factory or Theater?
Editors: Enzo Baglieri, Uday Karmarkar
DOI: https://doi.org/10.1007/978-3-319-04289-3
Publisher: Springer Cham
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer International Publishing Switzerland 2014
Hardcover ISBN: 978-3-319-04288-6Published: 16 June 2014
Softcover ISBN: 978-3-319-34487-4Published: 23 August 2016
eBook ISBN: 978-3-319-04289-3Published: 23 May 2014
Edition Number: 1
Number of Pages: XII, 280
Number of Illustrations: 55 b/w illustrations, 6 illustrations in colour
Topics: Services, Sales/Distribution, Operations Management, IT in Business