Authors:
- Explains the importance of the neurosciences for designers, based on findings regarding emotions and perception
- Proposes a design process model in which emotional impacts are among the goals
- Includes a rich collection of examples of successful design artifacts and illustrations
- Includes supplementary material: sn.pub/extras
Part of the book series: SpringerBriefs in Applied Sciences and Technology (BRIEFSAPPLSCIENCES)
Part of the book sub series: PoliMI SpringerBriefs (BRIEFSPOLIMI)
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Table of contents (8 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Design, Polytechnic University of Milan, Milan, Italy
Marco Maiocchi
Bibliographic Information
Book Title: The Neuroscientific Basis of Successful Design
Book Subtitle: How Emotions and Perceptions Matter
Authors: Marco Maiocchi
Series Title: SpringerBriefs in Applied Sciences and Technology
DOI: https://doi.org/10.1007/978-3-319-02801-9
Publisher: Springer Cham
eBook Packages: Engineering, Engineering (R0)
Copyright Information: The Author(s) 2015
Softcover ISBN: 978-3-319-02800-2Published: 15 December 2014
eBook ISBN: 978-3-319-02801-9Published: 01 December 2014
Series ISSN: 2191-530X
Series E-ISSN: 2191-5318
Edition Number: 1
Number of Pages: XIV, 108
Number of Illustrations: 80 b/w illustrations
Topics: Engineering Design, Industrial and Organizational Psychology, Neurosciences, Industrial Design