Authors:
- The sole marketing book dealing with the whole value chain (civil & defence) from parts, engine through airframers to airlines and airports
- The most complete and appealing handbook with accurate and up-to-date case studies
- Enriched by numerous testimonials and contributions from executives and experts?
- Includes supplementary material: sn.pub/extras
Part of the book series: Management for Professionals (MANAGPROF)
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Table of contents (15 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Toulouse Business School, Toulouse Cedex 7, France
Philippe Malaval, Christophe Bénaroya
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ATPCO-Airline Tariff Publishing Company, Dulles, USA
Jonathan Aflalo
About the authors
Dr. Philippe Malaval graduated from Toulouse Business School has a PhD in Management from Toulouse University. A Professor of Marketing at TBS (France), he worked for 12 years in the industrial sector and is today a consultant to numerous companies. He is a member of the French Association of Marketing (AFM) and is the author of several academic articles and reference books published in several languages including 'Business to Business Marketing', 'Pentacom', 'BtoB Brands', among others. In charge of the marketing program of the Aerospace MBA (TBS), he teaches at other institutions such as the Engineering School of Aeronautics & Space, and in diverse American and English MBA programs. More information available at www.philippemalaval.com
Christophe Bénaroya graduated from Toulouse Business School and as a Professor of Marketing, he is leading the 'B2B Management' option in Barcelona (Spain) and is in charge of the 'M2C' English Track. Grounded into his consultant experience in the aerospace sector, his research activities gave birth to the publishing of articles in academic journals, and to several books (jointly with Philippe Malaval), in France, in the USA and in China. He is mostly lecturing in 'pro' and 'executive' programs, both in French or in English, ongoing vocational training, MBAs. More information available at www.christophe-benaroya.fr
Thanks to his international background in the aviation industry (airline, aerospace, ground handling and travel distribution), Jonathan Aflalo recently led the development of a Strategic Intelligence department within the world’s major ground handler, Swissport. Jonathan Aflalo holds a private pilot license and is a speaker at international conferences. More information available at www.jonathanaflalo.com
Bibliographic Information
Book Title: Aerospace Marketing Management
Book Subtitle: A Handbook for the Entire Value Chain
Authors: Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-319-01354-1
Publisher: Springer Cham
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer International Publishing Switzerland 2014
Hardcover ISBN: 978-3-319-01353-4Published: 25 November 2013
Softcover ISBN: 978-3-319-37758-2Published: 17 September 2016
eBook ISBN: 978-3-319-01354-1Published: 12 November 2013
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 1
Number of Pages: XV, 590
Number of Illustrations: 375 b/w illustrations
Topics: Marketing, Aerospace Technology and Astronautics, Operations Management, Transportation, Project Management