Overview
- Evaluates emerging opportunities and threats due to the shift in international business towards the Asia-Pacific
- Examines clusters of innovation, technology advances and the networked economy in Asia-Pacific
- Offers insights into emerging theories and frameworks from an Asia-Pacific context
Part of the book series: Advances in Theory and Practice of Emerging Markets (ATPEM)
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Table of contents (12 chapters)
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Front Matter
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Introduction
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Front Matter
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Changing Business Environment in the New Asia
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Front Matter
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Asian Firms’ Business Strategies in the New Century
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Front Matter
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International Business Research and the New Asia
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Front Matter
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Back Matter
Keywords
About this book
The Asia-Pacific region, sustaining more than four decades of rapid growth, has emerged as an economic force comparable in significance to Europe and North America. This book examines the economic, geopolitical, technological, demographic, and cultural forces that shape the international business strategies in the Asia-Pacific region. Specifically, it examines the seismic shifts in global business environment since the new century, and addresses emerging opportunities and threats in the Asia-Pacific region.
This book offers new insights for international business in areas such as trade policy, supply chains, international investment, technological innovation, international marketing, digital economy, and human resources. The enclosed comprehensive and diverse analyses of the international business landscape in the New Asia are invaluable to scholars, managers, politicians, and policy makers alike.This book is engaging and informative. It presents a collection of diverse and cutting-edge topics that offer new insights into International Business activities in the Asia-Pacific region, raising questions for debate and opening pathways for future research. A must-read book for International Business scholars.— Hussain G. Rammal, University of Technology Sydney, Australia
This book offers a comprehensive introduction to the general business environment in Asia. It highlights the complexities and dynamics of doing business in Asia and provides insightful understandings of emerging issues in the region. The chapter-by-chapter analyses of the region depict the rich thematic contexts in which key issues and challenges facing corporate executives as well scholars in international business. I believe that this book is valuable for students of international business, global business environment and regional studies. —Hongxin Zhao, Saint Louis University, USA
Editors and Affiliations
About the editors
Terry Wu is Professor of Business at the Faculty of Business and Information Technology, Ontario Tech University, Canada. His research focuses on international marketing, marketing of higher education, globalization, and trade policy. His research has been published in academic journals including Management International Review, Columbia Journal of World Business, Journal of Marketing Management, International Marketing Review, Journal of Business and Industrial Marketing, Journal of International Communication, and Thunderbird International Business Review, among others.
Nailin Bu is Associate Professor and Distinguished Faculty Fellow in International Business at the Smith School of Business, Queen's University, Canada. She specializes in international business, cross-cultural management, management in the Asia-Pacific region, and international human resource management. Her research has appeared in many scholarly publications, includingInternational Journal of Human Resource Management, Asia Pacific Journal of Management, and International Journal of Cross-Cultural Management, among others.
Bibliographic Information
Book Title: International Business in the New Asia-Pacific
Book Subtitle: Strategies, Opportunities and Threats
Editors: Terry Wu, Nailin Bu
Series Title: Advances in Theory and Practice of Emerging Markets
DOI: https://doi.org/10.1007/978-3-030-87621-0
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Switzerland AG 2022
Hardcover ISBN: 978-3-030-87620-3Published: 18 December 2021
Softcover ISBN: 978-3-030-87623-4Published: 19 December 2022
eBook ISBN: 978-3-030-87621-0Published: 01 January 2022
Series ISSN: 2522-5006
Series E-ISSN: 2522-5014
Edition Number: 1
Number of Pages: XIV, 348
Number of Illustrations: 5 b/w illustrations, 81 illustrations in colour
Topics: Emerging Markets/Globalization, Asian Business, Business Strategy/Leadership