Overview
- Presents the major research processes and methods used in business research
- Features multiple and exhaustive examples illustrating the material and helping in the learning process
- Features questions and problems at the end of each chapter for self-testing
- Provides lecture slides for better course preparation
- Applicable for single semester coursework
Part of the book series: Classroom Companion: Business (CCB)
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Table of contents (23 chapters)
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Front Matter
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The Journey to the Land of Unknown
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Front Matter
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Preparation for Research
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Front Matter
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Keywords
About this book
This book introduces students to major research processes and methods used in business research. The research process includes all steps in the research project beginning from the problem formulation, through research design, proposal, conducting the research, deriving conclusions, writing research report, and preparing and making presentation. The major research methods include risk assessment, statistics, sampling, hypothesis testing, surveys, and comparative analysis. It helps students develop solid knowledge and practical skills sufficient for conducting a research project from its initiation, through completion, and delivery. The author provides multiple examples as well as the questions and problems for self-testing and self-evaluation in each chapter. The book is structured to provide a smooth flow of understanding and learning the material along the learning curve and is concise enough to fit a one-semester course.
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Business Research Methodology
Book Subtitle: Research Process and Methods
Authors: Sergey K. Aityan
Series Title: Classroom Companion: Business
DOI: https://doi.org/10.1007/978-3-030-76857-7
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022
Hardcover ISBN: 978-3-030-76856-0Published: 20 December 2021
eBook ISBN: 978-3-030-76857-7Published: 01 January 2022
Series ISSN: 2662-2866
Series E-ISSN: 2662-2874
Edition Number: 1
Number of Pages: XVIII, 518
Number of Illustrations: 84 b/w illustrations, 50 illustrations in colour
Topics: Management Education, Computer Science, general, Business Strategy/Leadership, Research Skills