Springer Proceedings in Business and Economics
cover

Advances in Digital Marketing and eCommerce

Second International Conference, 2021

Editors: Martínez-López, Francisco J., López López, David (Eds.)

  • Features latest research on social commerce and social media strategies
  • Includes articles studying psychological and behavioral factors
  • Provides latest insights on developing business models for the digital landscape
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eBook $139.00
price for USA in USD
  • ISBN 978-3-030-76520-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
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  • Immediate eBook download after purchase
Hardcover $179.99
price for USA in USD
  • ISBN 978-3-030-76519-4
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
About this book

This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as sser psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

About the authors

Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.
David López López is a Professor, and the Academic Coordinator, co-founder and strategy director of FHIOS Smart Knowledge program at the International University of La Rioja in Spain.

Table of contents (34 chapters)

Table of contents (34 chapters)
  • Influencer Marketing in the Make-up Industry

    Pages 1-15

    Yfantidou, Ioanna (et al.)

  • Brand Semiotics as a Tool to Create Stronger Viewer Involvement with Brand Visuals on Social Media

    Pages 16-23

    Plessis, C.

  • Talking to Voice Assistants: Exploring Negative and Positive Users’ Perceptions

    Pages 24-34

    Patrizi, Michela (et al.)

  • The Influence of Brands and Platform Mechanics on Creator’ Content Sovereignty on TikTok

    Pages 35-42

    Rach, Markus

  • Interactivity in Social Media: A Comparison in the Movie Studios Sector

    Pages 43-49

    Fondevila-Gascón, Joan-Francesc (et al.)

Buy this book

eBook $139.00
price for USA in USD
  • ISBN 978-3-030-76520-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $179.99
price for USA in USD
  • ISBN 978-3-030-76519-4
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
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Bibliographic Information

Bibliographic Information
Book Title
Advances in Digital Marketing and eCommerce
Book Subtitle
Second International Conference, 2021
Editors
  • Francisco J. Martínez-López
  • David López López
Series Title
Springer Proceedings in Business and Economics
Copyright
2021
Publisher
Springer International Publishing
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-76520-0
DOI
10.1007/978-3-030-76520-0
Hardcover ISBN
978-3-030-76519-4
Series ISSN
2198-7246
Edition Number
1
Number of Pages
X, 336
Number of Illustrations
23 b/w illustrations, 24 illustrations in colour
Topics