Management for Professionals

XR Case Studies

Using Augmented Reality and Virtual Reality Technology in Business

Editors: Jung, Timothy, Dalton, Jeremy (Eds.)

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  • Presents the state-of-the-art in augmented reality and virtual reality applications in business
  • Provides case studies of AR/VR applications in different maturities
  • Includes applications in various industries like healthcare, tourism, fashion, retail and education
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eBook $69.99
price for USA in USD
  • ISBN 978-3-030-72781-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $89.99
price for USA in USD
  • ISBN 978-3-030-72780-2
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
About this book

This book presents a comprehensive collection of case studies on augmented reality and virtual realty (AR/VR) applications in various industries. Augmented reality and virtual reality are changing the business landscape, providing opportunities for businesses to offer unique services and experiences to their customers. The case studies provided in this volume explore business uses of the technology across multiple industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and video gaming. The book includes solutions of different maturities as well as those from startups to large enterprises thereby providing a thorough view of how augmented reality and virtual reality can be used in business.

About the authors

Prof. Timothy Jung, Manchester Metropolitan University, UK, is Chair Professor of XR (eXtended Reality) and Director of Creative AR & VR Hub and President of International Association of Immersive Technology Innovation (IAITI). His research interests include AI, IoT, Big Data, 5G and Digital Twin powered immersive technology innovation for well-being, quality of life and happiness. 

Jeremy Dalton, PwC UK, leads the AR/VR department, helping clients across all sectors understand, quantify, and implement the benefits of virtual reality and augmented reality technology. He is a regular contributor of thought leadership in the industry and delivers talks on the subject globally.


Table of contents (19 chapters)

Table of contents (19 chapters)
  • There’s More to Murphy; Virtual Reality in the Construction Sector

    Pages 1-7

    Riding, Gareth

  • Orthopaedic Surgical TRaining with Virtual Reality: OySTeR-VR

    Pages 9-16

    Konarski, Alastair (et al.)

  • Innovation Flows Through VR for Water Utility

    Pages 17-24

    Lewis, Michael

  • Making Training More Effective with Shared VR: Lanes Group Plc Improves Employee Retention and Reduces the Costs of Recruitment and Training

    Pages 25-34

    Brewer, James (et al.)

  • Heroes to Meet in Virtual Reality; New Media Content Remediation

    Pages 35-41

    Song, JongGil (et al.)

Buy this book

eBook $69.99
price for USA in USD
  • ISBN 978-3-030-72781-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $89.99
price for USA in USD
  • ISBN 978-3-030-72780-2
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
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Bibliographic Information

Bibliographic Information
Book Title
XR Case Studies
Book Subtitle
Using Augmented Reality and Virtual Reality Technology in Business
Editors
  • Timothy Jung
  • Jeremy Dalton
Series Title
Management for Professionals
Copyright
2021
Publisher
Springer International Publishing
Copyright Holder
Springer Nature Switzerland AG
eBook ISBN
978-3-030-72781-9
DOI
10.1007/978-3-030-72781-9
Hardcover ISBN
978-3-030-72780-2
Series ISSN
2192-8096
Edition Number
1
Number of Pages
VIII, 164
Number of Illustrations
57 b/w illustrations
Topics