40% off Popular Science books & eBooks—Save on general interest titles now!

Progress in IS

Augmented Reality and Virtual Reality

New Trends in Immersive Technology

Editors: tom Dieck, M. Claudia, Jung, Timothy, Correia Loureiro, Sandra Maria (Eds.)

Free Preview
  • Approaches cross reality (XR) from a business and management perspective
  • Bridges the gap between XR Theory and XR Practice
  • Provides scientifically grounded and practically tested answers to a variety of questions of high managerial and societal relevance
  • Presents the state of the art in XR research
  • Focuses on the applications of XR in various industries
see more benefits

Buy this book

eBook $139.00
price for USA in USD
  • ISBN 978-3-030-68086-2
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $179.99
price for USA in USD
  • ISBN 978-3-030-68085-5
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
About this book

This book features the latest research in the area of immersive technologies, presented at the 6th International Augmented Reality and Virtual Reality Conference, held in online in 2020. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, health care, tourism, events, fashion, entertainment, retail and the gaming industry.

The book is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.

About the authors

Dr. M. Claudia tom Dieck is a project manager and a researcher at the Creative AR & VR Hub at Manchester Metropolitan University, UK. She is exploring how new and innovative technologies can be utilized to enhance the user experience. She is Program Chair of the annual International AR & VR Conference and has published on augmented and virtual reality, technology acceptance, social media and customer relationship management in journals such as Journal of Travel Research, Tourism Management and Computers in Human Behavior. 

Dr. Timothy H. Jung is Founder and Director of the Creative AR & VR Hub at Manchester Metropolitan University, UK. He investigates new and innovative ways to implement AR & VR in various industries and he has been involved in a number of funded AR and VR research projects at national and international levels. In particular, his research interests focus on AI, IoT, big data, digital twin and 5G powered immersive technology innovation for well-being and quality of life. He is a regular invited speaker in major international conferences, and he is Conference Chair of annual International AR & VR Conference.

Prof. Sandra M.C. Loureiro is Director of the Ph.D. in Management, specialization in Marketing and the Ph.D. in Tourism Management. Her current research interests include consumer-brand relationships and tourism marketing issues connected to VR and AR technologies. She had published in Journal of Marketing, Journal of Retailing, Telematics and Informatics, Tourism Management, Journal of Business Research, among others. 

Table of contents (23 chapters)

Table of contents (23 chapters)
  • How to Design Effective AR Retail Apps

    Pages 3-16

    Xue, Liangchao (et al.)

  • The Role of Mental Imagery as Driver to Purchase Intentions in a Virtual Supermarket

    Pages 17-28

    Loureiro, Sandra Maria Correia (et al.)

  • User Responses Towards Augmented Reality Face Filters: Implications for Social Media and Brands

    Pages 29-42

    Flavián, Carlos (et al.)

  • Can You Make the Cut? Exploring the Effect of Frequency of Cuts in Virtual Reality Storytelling

    Pages 45-52

    Zheleva, Aleksandra (et al.)

  • Incorporation of Augmented-Reality Technology into Smartphone App for Large-Scale Performance Art

    Pages 53-65

    Lee, Chun-I. (et al.)

Buy this book

eBook $139.00
price for USA in USD
  • ISBN 978-3-030-68086-2
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $179.99
price for USA in USD
  • ISBN 978-3-030-68085-5
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
Loading...

Recommended for you

Loading...

Bibliographic Information

Bibliographic Information
Book Title
Augmented Reality and Virtual Reality
Book Subtitle
New Trends in Immersive Technology
Editors
  • M. Claudia tom Dieck
  • Timothy Jung
  • Sandra Maria Correia Loureiro
Series Title
Progress in IS
Copyright
2021
Publisher
Springer International Publishing
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-68086-2
DOI
10.1007/978-3-030-68086-2
Hardcover ISBN
978-3-030-68085-5
Series ISSN
2196-8705
Edition Number
1
Number of Pages
XI, 314
Number of Illustrations
19 b/w illustrations, 75 illustrations in colour
Topics