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Management for Professionals

The Corporate Newsroom

Steering Companies Efficiently Through Communication

Editors: Moss, Christoph (Ed.)

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  • Presents a theoretical framework for corporate communications
  • Discusses the Corporate Newsroom model
  • Includes case studies from organisations such as the Dutch Police and Swiss Life Germany
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eBook $69.99
price for USA in USD
  • ISBN 978-3-030-67642-1
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $89.99
price for USA in USD
  • ISBN 978-3-030-67641-4
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
About this book

Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today’s successful organisations. Establishing a Corporate Newsroom is the answer.

The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy.

The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations. 

This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.


About the authors

Christoph Moss is a professor for Communication and Marketing at the International School of Management in Dortmund. He was deskchef in the newsroom of the German business newspaper Handelsblatt. With his consulting company Mediamoss he has implemented more than 50 Corporate Newsroom projects - for example at Siemens, Fraport and Swiss Life Germany.

Table of contents (12 chapters)

Table of contents (12 chapters)
  • “There Will Never Be a Newsroom”: The Discussion About Topic-Oriented Control in Corporate Communications

    Pages 1-4

    Moss, Christoph

  • Integrated Communication in the Corporate Newsroom as a Contribution to Enterprise Value

    Pages 7-14

    Moss, Christoph (et al.)

  • The Journalistic Newsroom as a Blueprint for Corporate Communications

    Pages 15-25

    Behrens, Lara (et al.)

  • The Corporate Newsroom Model

    Pages 27-47

    Moss, Christoph

  • Strategic Content Marketing in the Corporate Newsroom

    Pages 49-65

    Lange, Mirko

Buy this book

eBook $69.99
price for USA in USD
  • ISBN 978-3-030-67642-1
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $89.99
price for USA in USD
  • ISBN 978-3-030-67641-4
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
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Bibliographic Information

Bibliographic Information
Book Title
The Corporate Newsroom
Book Subtitle
Steering Companies Efficiently Through Communication
Editors
  • Christoph Moss
Series Title
Management for Professionals
Copyright
2021
Publisher
Springer International Publishing
Copyright Holder
Mediamoss GmbH
eBook ISBN
978-3-030-67642-1
DOI
10.1007/978-3-030-67642-1
Hardcover ISBN
978-3-030-67641-4
Series ISSN
2192-8096
Edition Number
1
Number of Pages
X, 154
Number of Illustrations
29 b/w illustrations
Topics