Overview
- Enumerates the various policies for stimulating and regulating the marketisation of higher education
- Identifies the numerous practices which constitute the marketisation of higher education
- Discusses the different perspectives on the marketisation of higher education
Part of the book series: Marketing and Communication in Higher Education (MCHE)
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Table of contents (18 chapters)
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Front Matter
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Back Matter
Keywords
About this book
This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.
Reviews
“This deftly curated anthology traces the impact of market forces on higher education in the context of globalization, examining the ways in which universities have adopted concepts such as competitive advantage, branding, and customer satisfaction. It addresses broad trends, richly detailed cases from advanced and emerging economies, and critical perspectives on the future of the university and its role in society. It will be of great interest to scholars, students, practitioners, and others concerned about the fate of higher education.”
—Joan Lofgren, Director of the Bachelor’s Program in International Business, School of Business, Aalto University, Finland
Editors and Affiliations
About the editors
John D. Branch is Professor at the Ross School of Business at the University of Michigan, Ann Arbor, USA.
Bryan Christiansen is President of Global Research Society LLC in Colorado Springs, USA.
Bibliographic Information
Book Title: The Marketisation of Higher Education
Book Subtitle: Concepts, Cases, and Criticisms
Editors: John D. Branch, Bryan Christiansen
Series Title: Marketing and Communication in Higher Education
DOI: https://doi.org/10.1007/978-3-030-67441-0
Publisher: Palgrave Macmillan Cham
eBook Packages: Education, Education (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021
Hardcover ISBN: 978-3-030-67440-3Published: 04 May 2021
Softcover ISBN: 978-3-030-67443-4Published: 04 May 2022
eBook ISBN: 978-3-030-67441-0Published: 03 May 2021
Series ISSN: 2946-4595
Series E-ISSN: 2946-4609
Edition Number: 1
Number of Pages: XIV, 466
Number of Illustrations: 3 b/w illustrations, 21 illustrations in colour
Topics: Higher Education, Educational Policy and Politics, Education Economics, Administration, Organization and Leadership