Management for Professionals

An Insider's Guide to Place Branding

Shaping the Identity and Reputation of Cities, Regions and Countries

Authors: Kaefer, Florian

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  • Offers a unique mix of storytelling by interviews, and information sharing from research insights
  • Presents a hands-on guide for consultants, regional planners, tourism policy-makers and place marketers
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eBook $64.99
price for USA in USD
  • ISBN 978-3-030-67144-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $84.99
price for USA in USD
  • ISBN 978-3-030-67143-3
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
About this book

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

About the authors

Florian Kaefer is the founder and editor of The Place Brand Observer (PlaceBrandObserver.com), the leading online magazine and knowledge hub on place reputation and the branding of cities, regions, destinations and counties. Florian is an accredited journalist (Germany) and holds a PhD in Management Communication from the University of Waikato, New Zealand.

Reviews

“Kaefer synthesises the perspectives of numerous experts from around the world to give a broad stroke perspective of place branding in the 2020s, before collating an anthology of interviews with place branding experts from around the world to offer a deep-dive into key topics and insights outlined earlier. A great reference book to have at your side to dip in to when you’re looking for more information on a particular topic or challenge.” (citynationplace.com, May 18, 2021)

“This book is the result of a disciplined focus on connecting people and ideas across disciplines and borders. It reflects what he considers important and good practice based on his conversations with many of the world’s leading thinkers and practitioners dedicated to developing and nurturing community identity and place reputation. … serve our purpose in helping our communities strengthen their identities, enhance their image and reputation, or pursue our own studies and explorations of this fascinating world we live in.” (placebrandafrica.com, May 14, 2021)


“If you only read one book on place branding, let Kaefer’s ‘An Insider’s Guide to Place Branding’ be that book. This is without doubt the best long-read on the topic. The first part of the book is written with ease, clarity and structure. The second part of the book offers the thoughts and reflections of 47 of the world’s leading experts on the topic. Need I say more?” (Martin Boisen, Independent advisor at For the Love of Place) 

“This book is an impressive compendium of 'who is who' in place branding.” (Robert Govers, author of Imaginative Communities) 

“Florian Kaefer is the soul of The Place Brand Observer, TPBO’s contributions to the field are unparalleled, and this book reflects these credentials. Combining chapters by the author with depth interviews featuring notable persons in the field – Govers, Warnaby, Florek, Zenker, and many others – this book offers insights and wisdom that make it a must resource for practitioners. I highly recommend it.” (Nicolas Papadopoulos, Distinguished Research Professor of Marketing and International Business, Carleton University, Canada)

 


Table of contents (52 chapters)

Table of contents (52 chapters)

Buy this book

eBook $64.99
price for USA in USD
  • ISBN 978-3-030-67144-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $84.99
price for USA in USD
  • ISBN 978-3-030-67143-3
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
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Bibliographic Information

Bibliographic Information
Book Title
An Insider's Guide to Place Branding
Book Subtitle
Shaping the Identity and Reputation of Cities, Regions and Countries
Authors
Series Title
Management for Professionals
Copyright
2021
Publisher
Springer International Publishing
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-67144-0
DOI
10.1007/978-3-030-67144-0
Hardcover ISBN
978-3-030-67143-3
Series ISSN
2192-8096
Edition Number
1
Number of Pages
XIII, 289
Number of Illustrations
48 b/w illustrations
Topics