Overview
- Presents rigorous papers on strategic issues in the innovation marketing area applied to tourism
- Integrates insights from theory with practice in industry
- Provides current trends and future outlook
Part of the book series: Springer Proceedings in Business and Economics (SPBE)
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Table of contents (25 papers)
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Front Matter
Keywords
About this book
This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world’s leading research labs. In addition, the book brings together work from academia and industry.
Editors and Affiliations
About the editors
Stephen J. Havlovic is a Professor of Human Resource Management & Labour Studies at Laurentian University (Sudbury, Canada). Prior positions include Dean, Faculty of Management at Laurentian; Provost, Alfred State; Dean, SUNYIT School of Management; Professor, University of Wisconsin – Whitewater; and Associate Professor, Simon Fraser University. He received the “Canada Trust Distinguished Teacher Award” while at Simon Fraser. He is a member of the EPAS Committee of EFMD.
Natalya Totskaya is an Associate Professor at the Faculty of Management, Laurentian University (Sudbury, Canada). She has extensive professional and academic experience in Russia, where she obtained her Ph.D. in Economics. She participated in the Junior Faculty Development Program offered by the US Department of State, and she was a fellow in the Summer Research Laboratory on Russia, Eastern Europe, and Eurasia at the University of Illinois at Urbana-Champaign. She teaches Strategic Management and Global Management at the undergraduate and graduate levels.
Bibliographic Information
Book Title: Strategic Innovative Marketing and Tourism in the COVID-19 Era
Book Subtitle: 9th ICSIMAT Conference 2020
Editors: Androniki Kavoura, Stephen J. Havlovic, Natalya Totskaya
Series Title: Springer Proceedings in Business and Economics
DOI: https://doi.org/10.1007/978-3-030-66154-0
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021
Softcover ISBN: 978-3-030-66153-3Published: 16 February 2021
eBook ISBN: 978-3-030-66154-0Published: 15 February 2021
Series ISSN: 2198-7246
Series E-ISSN: 2198-7254
Edition Number: 1
Number of Pages: XXI, 240
Number of Illustrations: 37 b/w illustrations, 5 illustrations in colour
Topics: Industries, Marketing, Business and Management, general