Overview
- Explores human decision-making heuristics
- Examines how nudging and winking can help citizens to make rational choices
- Applies behavioral economics to political outcomes
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Table of contents (8 chapters)
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Front Matter
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Behavioral Foundations
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Front Matter
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Digital Behavioral Economics
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Front Matter
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The Future of Behavioral Economics
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Front Matter
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Keywords
About this book
This book explores human decision-making heuristics and studies how nudging and winking can help citizens to make rational choices. By applying the behavioral economics approach to political outcomes, it demonstrates how economics can be employed for the greater societal good.
It starts with a review of the current literature on human decision-making failures in Europe and North America, presenting the wide range of nudges and winks developed to curb the harmful consequences of human decision-making fallibility. It then discusses the use of mental heuristics, biases and nudges in the finance domain to benefit economic markets by providing clear communication strategies. Lastly, the author proposes clear leadership and followership directives on nudging in the digital age. This book appeals to scholars and policy makers interested in rational decision-making and the use of nudging and winking in the digital age.
Authors and Affiliations
About the author
Julia Margarete Puaschunder is a behavioral economist working at the Inter-University Consortium of New York at Columbia University, Princeton University and The Department of Economics at The New School for Social Research (USA), as well as the Schwartz Center for Economic Policy Analysis. Prior to that she was a faculty associate at Harvard University.
Bibliographic Information
Book Title: Behavioral Economics and Finance Leadership
Book Subtitle: Nudging and Winking to Make Better Choices
Authors: Julia Puaschunder
DOI: https://doi.org/10.1007/978-3-030-54330-3
Publisher: Springer Cham
eBook Packages: Economics and Finance, Economics and Finance (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020
Softcover ISBN: 978-3-030-54332-7Published: 21 October 2021
eBook ISBN: 978-3-030-54330-3Published: 19 October 2020
Edition Number: 1
Number of Pages: XI, 183
Number of Illustrations: 1 b/w illustrations, 17 illustrations in colour
Topics: Behavioral/Experimental Economics, Behavioral Finance, Business Strategy/Leadership, Political Leadership, Behavioral Sciences