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Palgrave Macmillan

Understanding and Profiting from Intellectual Property in International Business

Strategies Across Borders

  • Book
  • © 2021

Overview

Authors:
  1. Deli Yang

    1. School of Business, Trinity University, San Antonio, USA

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  • Complements ?the mainstream studies of law and economics and provides a critical understanding of the significance of IP for business and practice in the global contexts for value generation
  • Uses cases that simplify the conceptual and theoretical understanding of IP business
  • Provides comparative studies and insights for future directions of study and implications for practice

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Table of contents (12 chapters)

  1. Front Matter

    Pages i-xxvii
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  2. Understanding and Profiting from Intellectual Property in International Business: A Beginning

    • Deli Yang
    Pages 1-8

  3. Intellectual Property Fundamentals

    1. Front Matter

      Pages 9-9
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    2. Intellectual Property Theories

      • Deli Yang
      Pages 11-38

    3. Intellectual Property Systems

      • Deli Yang
      Pages 39-69

  4. Intellectual Property Environments

    1. Front Matter

      Pages 71-71
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    2. Intellectual Property Impacts Political Economy

      • Deli Yang
      Pages 73-100

    3. The Effects of Political Economy on Intellectual Property

      • Deli Yang
      Pages 101-118

    4. Culture and Intellectual Property

      • Deli Yang
      Pages 119-139

  5. Intellectual Property Management

    1. Front Matter

      Pages 141-141
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    2. Managing Intellectual Property Assets

      • Deli Yang
      Pages 143-166

    3. Valuing Intellectual Property

      • Deli Yang
      Pages 167-191

  7. Back Matter

    Pages 303-322
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Keywords

About this book

This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies of cross-border issues and conflicts in IP.

Authors and Affiliations

  • School of Business, Trinity University, San Antonio, USA

    Deli Yang

About the author

Deli Yang is Neidorff Family/Centene Corporation Endowed Professor of International Business (IB) at Trinity University, USA. Before embarking on her academic career, she also had professional experience in government policy and international business. Since the early 1990s, she has been researching IP from the IB angle, with a particular focus on patenting and branding, and business performance, including anti-piracy strategies and success. Yang also collaborates with multinationals and scholars across the world on projects related to IP businesses. She also served as a lead consultant for the World IP Organization of the United Nations, the highest authority in IP, on the project “Benchmarking global IP systems.”

Bibliographic Information

  • Book Title: Understanding and Profiting from Intellectual Property in International Business

  • Book Subtitle: Strategies Across Borders

  • Authors: Deli Yang

  • DOI: https://doi.org/10.1007/978-3-030-54034-0

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2021

  • Hardcover ISBN: 978-3-030-54033-3Published: 08 April 2021

  • Softcover ISBN: 978-3-030-54036-4Published: 08 April 2022

  • eBook ISBN: 978-3-030-54034-0Published: 07 April 2021

  • Edition Number: 3

  • Number of Pages: XXVII, 322

  • Number of Illustrations: 19 b/w illustrations, 11 illustrations in colour

  • Topics: International Business, IT Law, Media Law, Intellectual Property, Business Strategy/Leadership, Management

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