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Sports Marketing

A Global Approach to Theory and Practice

Authors: Ennis, Sean

  • Accompanied by a comprehensive online resource for lecturers and students
  • Reflects the relevant themes, concepts and theories across the different aspects of sports marketing and applies them to live situations. 
  • Includes short case studies, vignettes and practitioner insights
  • This textbook is tailored specifically for sports marketing courses and modules
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Buy this book

eBook $54.99
price for USA in USD
  • ISBN 978-3-030-53740-1
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $69.99
price for USA in USD
About this Textbook

Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. 

This textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports industry. Written from the perspective of different stakeholders in the sports sector, such as fans, sports entity holders, clubs, sponsors and the sports media, it offers a holistic view of this evolving and ever-changing industry.

Taking a truly global approach, this textbook helps students understand the current issues facing sports marketing professionals and is relevant across all regions of the world. Drawing on the author’s years of industry and teaching experience, it blends theory and practice with case studies including the International Olympic Committee and FIFA. Crucially, the book provides comprehensive coverage of hot topics such as sports governance, digital marketing, and the globalization of the sports product.

Written in an accessible style and accompanied by a full suite of online resources, this textbook is for ideal for anyone looking to excel as a sports marketer or progress within the wider sports industry. It is a valuable resource for Sports Marketing courses at undergraduate, postgraduate and MBA levels.

About the authors

Sean Ennis is Senior Teaching Fellow at the University of Strathclyde, UK, and is currently Director of its MBA Full-Time, Part-Time and Flexible Learning programmes. He was previously Director of the MSc Marketing Blended Learning Programme. He is also a visiting professor at Universitata Ca Foscari, Venice, Italy, where he runs seminars on sports marketing for the Masters in Marketing Communications and Masters in Sports Management programmes. Additionally, Sean is an external examiner, and has vast experience in consultancy, working for several high profile sporting bodies and institutions.  

Table of contents (11 chapters)

Table of contents (11 chapters)
  • Introduction: The Sports Sector in a Global Context

    Pages 1-7

    Ennis, Sean

  • Sport and Its Role and Contribution to Society and Economic Development

    Pages 9-38

    Ennis, Sean

  • Sports Governance

    Pages 39-73

    Ennis, Sean

  • Understanding Fans and Their Consumption of Sport

    Pages 75-100

    Ennis, Sean

  • Sports Distribution and Media Rights

    Pages 101-127

    Ennis, Sean

Buy this book

eBook $54.99
price for USA in USD
  • ISBN 978-3-030-53740-1
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $69.99
price for USA in USD
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Bibliographic Information

Bibliographic Information
Book Title
Sports Marketing
Book Subtitle
A Global Approach to Theory and Practice
Authors
Copyright
2020
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Limited
eBook ISBN
978-3-030-53740-1
DOI
10.1007/978-3-030-53740-1
Softcover ISBN
978-3-030-53739-5
Edition Number
1
Number of Pages
VII, 308
Number of Illustrations
4 b/w illustrations, 10 illustrations in colour
Topics