The Pricing Puzzle

How to Understand and Create Impactful Pricing for Your Products

Authors: Yang, Jan Y.

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  • Presents stories of pricing and pricing strategies from different corners of the world
  • Reveals the reasons behind popular pricing methods of products ranging from groceries to real estate
  • Compiles insights into a range of successful and failed strategies based on the author's consulting experience
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eBook $19.99
price for USA in USD
  • ISBN 978-3-030-50777-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $29.99
price for USA in USD
About this book

The price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From pricing a chilled Coke in Tehran, to iPhone, to explaining the fall of MUJI, this book reveals the rationales behind and outcomes of various pricing strategies. The author also presents a number of stories from China, a "price wonderland" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products.

Structured as a collection of short stories, the book offers a delightful and eye-opening reading experience for business owners, managers, and anyone interested in understanding what prices are, and how pricing works and interacts with us as customers.



About the authors

Jan Y. Yang is the Managing Director at Simon-Kucher & Partners, one of the world's leading consulting firms specializing in pricing, and is in charge of the firm’s China business. He holds a PhD degree in management as well as an MBA degree from WHU - Otto Beisheim School of Management in Germany. Apart from his consulting work, he teaches courses on 'Hidden Champions and Pricing Strategy' for entrepreneurs, executives and business students at leading institutions such as Tsinghua University (China) and Cheung Kong Graduate School of Business (China), among other institutions. 

Table of contents (25 chapters)

Table of contents (25 chapters)
  • Oh Price: Prelude

    Pages 1-3

    Yang, Jan Y.

  • The Power of Choice

    Pages 5-10

    Yang, Jan Y.

  • The Color of Pricing

    Pages 11-15

    Yang, Jan Y.

  • Good Morning Coffee

    Pages 17-19

    Yang, Jan Y.

  • (In)dispensable Spicy Chicken Wings

    Pages 21-26

    Yang, Jan Y.

Buy this book

eBook $19.99
price for USA in USD
  • ISBN 978-3-030-50777-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $29.99
price for USA in USD
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Bibliographic Information

Bibliographic Information
Book Title
The Pricing Puzzle
Book Subtitle
How to Understand and Create Impactful Pricing for Your Products
Authors
Copyright
2020
Publisher
Springer International Publishing
Copyright Holder
Springer Nature Switzerland AG
eBook ISBN
978-3-030-50777-0
DOI
10.1007/978-3-030-50777-0
Softcover ISBN
978-3-030-50776-3
Edition Number
1
Number of Pages
XIII, 173
Number of Illustrations
35 b/w illustrations
Topics