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Strategies for e-Business

Concepts and Cases on Value Creation and Digital Business Transformation

  • Textbook
  • © 2020

Overview

Authors:
  1. Tawfik Jelassi

    1. IMD, Lausanne, Switzerland

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    You can also search for this author in PubMed   Google Scholar

  2. Francisco J. Martínez-López

    1. Department of Business Administration 1, University of Granada, Granada, Spain

    View author publications

    You can also search for this author in PubMed   Google Scholar

  • Provides tools and methods for implementation of e-business strategies.
  • Presents an overview on developing e-business models, channel management and integration
  • Demonstrates the practice of concepts and methods using in-depth case studies from a variety of industries

Part of the book series: Classroom Companion: Business (CCB)

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Table of contents (31 chapters)

  1. Front Matter

    Pages I-XIII
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  2. I

    1. Front Matter

      Pages 1-1
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    2. Key Terminology and Evolution of e-Business

      • Tawfik Jelassi, Francisco J. Martínez-López
      Pages 3-30

  3. II

    1. Front Matter

      Pages 31-33
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    2. Overview of the e-Business Strategy Framework

      • Tawfik Jelassi, Francisco J. Martínez-López
      Pages 35-48

    3. External Analysis: The Impact of the Internet on the Macro-environment and on the Industry Structure of e-Business Companies

      • Tawfik Jelassi, Francisco J. Martínez-López
      Pages 49-95

    4. Internal Analysis: e-Business Competencies as Sources of Strengths and Weaknesses

      • Tawfik Jelassi, Francisco J. Martínez-López
      Pages 97-124

    5. Strategy Options in e-Business Markets

      • Tawfik Jelassi, Francisco J. Martínez-López
      Pages 125-171

    6. Creating and Sustaining a Competitive Advantage over Time

      • Tawfik Jelassi, Francisco J. Martínez-López
      Pages 173-203

    7. Exploiting Opportunities of New Market Spaces in e-Business

      • Tawfik Jelassi, Francisco J. Martínez-López
      Pages 205-228

    8. Creating and Capturing Value Through e-Business Strategies

      • Tawfik Jelassi, Francisco J. Martínez-López
      Pages 229-251

    9. Choosing the Appropriate Strategy for the Internal Organization of e-Business Activities

      • Tawfik Jelassi, Francisco J. Martínez-López
      Pages 253-274

    10. Interaction with Suppliers: e-Procurement

      • Tawfik Jelassi, Francisco J. Martínez-López
      Pages 275-305

    11. Choosing the Appropriate e-Business Strategy for Interacting with Users

      • Tawfik Jelassi, Francisco J. Martínez-López
      Pages 307-342

    12. Moving from Wired e-Commerce to Mobile e-Commerce and U-Commerce

      • Tawfik Jelassi, Francisco J. Martínez-López
      Pages 343-371

    13. Strategies for Mobile Commerce

      • Tawfik Jelassi, Francisco J. Martínez-López
      Pages 373-406

    14. Strategies for Social Commerce

      • Tawfik Jelassi, Francisco J. Martínez-López
      Pages 407-446

    15. Unifying Channels to Reach Customers: Omni-Channel Strategies

      • Tawfik Jelassi, Francisco J. Martínez-López
      Pages 447-465

    16. The Strategic Approach of the World’s Biggest e-Tailing Companies: Amazon and Alibaba

      • Tawfik Jelassi, Francisco J. Martínez-López
      Pages 467-500

    17. Strategic Trends for e-Business

      • Tawfik Jelassi, Francisco J. Martínez-López
      Pages 501-533
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Keywords

About this book

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

Authors and Affiliations

  • IMD, Lausanne, Switzerland

    Tawfik Jelassi

  • Department of Business Administration 1, University of Granada, Granada, Spain

    Francisco J. Martínez-López

About the authors

Tawfik Jelassi is Professor of Strategy and Technology Management at IMD Business School in Lausanne (Switzerland).  He is also Director of the OWP program in Lausanne and Singapore, which is IMD’s largest executive education program. His teaching and research interests are in the areas of digital business transformation and leadership in turbulent times.  His publications have appeared in leading conference proceedings and refereed academic journals, including MIS Quarterly, Journal of MIS and Journal of Electronic Commerce Research, as well as in practitioner-oriented publications such as Harvard Business Review, MIS Quarterly Executive, and the European Management Journal. 

Francisco J. Martínez-López is Professor of Business Administration at the University of Granada.  Dr. Martínez-López is the Associate Editor of European Journal of Marketing and is member of the Editorial Board of Industrial Marketing Management.  He has co-edited several international journals’ special issues and research books for leading publishers like Springer and Elsevier. One of his major contributions has been the editorship is a research handbook of e-business strategic management (Springer, 2014).




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