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Perspectives on Consumer Behaviour

Theoretical Aspects and Practical Applications

  • Book
  • © 2020

Overview

Editors:
  1. Włodzimierz Sroka

    1. WSB University, Dąbrowa Górnicza, Poland

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  • Discusses the theoretical and legal aspects of consumer behaviour
  • Analyses organisations’ strategies to influence consumer behaviour
  • Provides case studies

Part of the book series: Contributions to Management Science (MANAGEMENT SC.)

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Table of contents (15 chapters)

  1. Front Matter

    Pages i-xx
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  2. Economic and Legal Aspects of Sustainable Consumer Behaviour

    1. Front Matter

      Pages 1-1
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    2. Current Aspects of Consumer Behaviour in Central European Countries

      • Naďa Hazuchová, Jana Stávková, Agnieszka Siedlecka, Ľudmila Nagyová
      Pages 3-30

    3. Willingness to Reduce Food Choice in Favour of Sustainable Alternatives: The Role of Government and Consumer Behaviour

      • Adnan ul Haque, Fred A. Yamoah, Włodzimierz Sroka
      Pages 31-51

    4. Harmonised Protection of Consumer Behaviour: The Holistic Comparative Message About Its Effectiveness and Efficiency from Legislative and Judicial Perspectives

      • Radka Mac Gregor Pelikánová
      Pages 53-71

  3. Understanding the Cross-cultural Specifics of Consumer Behaviour

    1. Front Matter

      Pages 73-73
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    2. Multidimensional Analysis of Consumer Behaviour on the European Digital Market

      • Armenia Androniceanu, Jani Kinnunen, Irina Georgescu, Ane-Mari Androniceanu
      Pages 75-95

    3. The Black Box of Consumer Behaviour and Brand Value Perception: Case Study of the Slovak Republic

      • Jana Majerova, Anna Krizanova
      Pages 97-121

    4. Analysis of Consumer Behaviour in the Networked Environment: Case Study of the Slovak Republic

      • Lubica Gajanova, Margareta Nadanyiova
      Pages 123-146

    5. Sustainable Consumption Behaviour in Poland Through a PLS-SEM Model

      • Juan J. García-Machado, Edna C. Figueroa-García, Agnieszka Jachowicz
      Pages 147-172

  4. Factors Influencing Consumer Behaviour Across Products and Services

    1. Front Matter

      Pages 173-173
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    2. Coffee Consumer Segmentation: Implications for Producers and Sellers

      • Grzegorz Maciejewski, Sylwia Mokrysz, Łukasz Wróblewski
      Pages 175-192

    3. Identification of the Reasons Why Individual Consumers Purchase Dietary Supplements

      • Katarzyna Hys
      Pages 193-209

    4. The Behavioural Profiles of Energy Consumers: Comparison of the Decision Tree Method and the Logit Model

      • Edyta Ropuszyńska-Surma, Magdalena Węglarz
      Pages 211-239

    5. How Much Might a Beer Cost in a Fancy Resort? A Possible Replication of Thaler’s Well-Known Experiment

      • Anita Kolnhofer-Derecskei
      Pages 241-257

  5. Consumer Behaviour: Implications for Business Strategy

    1. Front Matter

      Pages 259-259
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    2. Omni-Channel Retailing Strategy and Research Agenda

      • Ioana Nicoleta Abrudan, Dan-Cristian Dabija, David B. Grant
      Pages 261-280

    3. How Marketing Shapes the Behaviour of Culture Participants

      • Magdalena Sobocińska
      Pages 281-298

    4. Determinants of Purchasing Decisions of Restaurant Consumers: A Case Study Analysis

      • Agnieszka Werenowska, Olga Kresan
      Pages 299-317

    5. Consumer Behaviour and Private Donations: The Effect of Marketing Communication and the Reputation of Non-profit Organisations

      • Jarmila Šebestová, Dana Šebestová
      Pages 319-338
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Keywords

About this book

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.


Editors and Affiliations

  • WSB University, Dąbrowa Górnicza, Poland

    Włodzimierz Sroka

About the editor

Włodzimierz Sroka is an Associate Professor at the Management Department of WSB University in Dąbrowa Górnicza, Poland, and an Extraordinary Professor at North-West University, South Africa. He specialises in theoretical and practical issues relating to the management and strategic management, and is the author of numerous scientific papers on strategic alliances, network organisations, competition, strategy, company restructuring, marketing, CSR and business ethics, as well as innovations and entrepreneurship published in both Polish and international journals.






Bibliographic Information

  • Book Title: Perspectives on Consumer Behaviour

  • Book Subtitle: Theoretical Aspects and Practical Applications

  • Editors: Włodzimierz Sroka

  • Series Title: Contributions to Management Science

  • DOI: https://doi.org/10.1007/978-3-030-47380-8

  • Publisher: Springer Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: Springer Nature Switzerland AG 2020

  • Hardcover ISBN: 978-3-030-47379-2Published: 27 June 2020

  • Softcover ISBN: 978-3-030-47382-2Published: 27 June 2021

  • eBook ISBN: 978-3-030-47380-8Published: 26 June 2020

  • Series ISSN: 1431-1941

  • Series E-ISSN: 2197-716X

  • Edition Number: 1

  • Number of Pages: XX, 338

  • Number of Illustrations: 8 b/w illustrations, 30 illustrations in colour

  • Topics: Consumer Behavior, Branding, Market Research/Competitive Intelligence

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