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Contributions to Management Science

Perspectives on Consumer Behaviour

Theoretical Aspects and Practical Applications

Editors: Sroka, Wlodzimierz (Ed.)

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  • Discusses the theoretical and legal aspects of consumer behaviour
  • Analyses organisations’ strategies to influence consumer behaviour
  • Provides case studies
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  • ISBN 978-3-030-47380-8
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About this book

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.


About the authors

Włodzimierz Sroka is an Associate Professor at the Management Department of WSB University in Dąbrowa Górnicza, Poland, and an Extraordinary Professor at North-West University, South Africa. He specialises in theoretical and practical issues relating to the management and strategic management, and is the author of numerous scientific papers on strategic alliances, network organisations, competition, strategy, company restructuring, marketing, CSR and business ethics, as well as innovations and entrepreneurship published in both Polish and international journals.



Table of contents (15 chapters)

Table of contents (15 chapters)
  • Current Aspects of Consumer Behaviour in Central European Countries

    Pages 3-30

    Hazuchová, Naďa (et al.)

  • Willingness to Reduce Food Choice in Favour of Sustainable Alternatives: The Role of Government and Consumer Behaviour

    Pages 31-51

    Haque, Adnan ul (et al.)

  • Harmonised Protection of Consumer Behaviour: The Holistic Comparative Message About Its Effectiveness and Efficiency from Legislative and Judicial Perspectives

    Pages 53-71

    Pelikánová, Radka Mac Gregor

  • Multidimensional Analysis of Consumer Behaviour on the European Digital Market

    Pages 75-95

    Androniceanu, Armenia (et al.)

  • The Black Box of Consumer Behaviour and Brand Value Perception: Case Study of the Slovak Republic

    Pages 97-121

    Majerova, Jana (et al.)

Buy this book

eBook $119.00
price for USA in USD
  • ISBN 978-3-030-47380-8
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $159.99
price for USA in USD
  • ISBN 978-3-030-47379-2
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Perspectives on Consumer Behaviour
Book Subtitle
Theoretical Aspects and Practical Applications
Editors
  • Wlodzimierz Sroka
Series Title
Contributions to Management Science
Copyright
2020
Publisher
Springer International Publishing
Copyright Holder
Springer Nature Switzerland AG
eBook ISBN
978-3-030-47380-8
DOI
10.1007/978-3-030-47380-8
Hardcover ISBN
978-3-030-47379-2
Series ISSN
1431-1941
Edition Number
1
Number of Pages
XX, 338
Number of Illustrations
8 b/w illustrations, 30 illustrations in colour
Topics

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