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Exploring Diversity in Entrepreneurship

Understanding Social Media and Entrepreneurship

The Business of Hashtags, Likes, Tweets and Stories

Editors: Schjoedt, Leon, Brännback, Malin E., Carsrud, Alan L. (Eds.)

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  • Examines social media and entrepreneurship from individual, group, firm and societal levels
  • Features contributions from preeminent scholars in entrepreneurship
  • Covers topics such as gender, education and socioeconomics
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  • ISBN 978-3-030-43453-3
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Hardcover $119.99
price for USA in USD
  • ISBN 978-3-030-43452-6
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About this book

Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more. Despite the widespread cultural and social effects of social media in the way people communicate and interact, little research has addressed the role of social media in entrepreneurship. This book fills this gap by exploring the influence and consequences social media has on entrepreneurship at the individual level, group level, venture (firm) level and societal level. Specific social media platforms (e.g., Facebook, Twitter, Instagram, etc.) will be explored as well as topics such as gender, education and socioemotional wealth.

About the authors

Leon Schjoedt is an Entrepreneurship Research Scholar at Babson College, USA. Leon’s research focuses on entrepreneurial behavior—the intersection between entrepreneurship and organizational behavior. Leon has published more than 60 articles and book chapters.
Malin Brännback is Chaired Professor in International Business at Åbo Akademi University, School of Business and Economics, Finland where she received her doctorate in management science in 1996. She has been Vice Rector of the university and Dean of the Faculty of Social Sciences, Business and Economics. She has also been visiting Professor in Entrepreneurship at Stockholm University School of Business (Sweden). She has published widely on entrepreneurship, biotechnology business, and knowledge management.
Alan L. Carsrud has served on the graduate faculties of SUNY-Brockport, Texas A&M University, The University of Texas at Austin, the University of Southern California, the University of California at Los Angeles, Bond University, the Australian Graduate School of Management, Florida International University, Ryerson University, and Abo Akademi University (Finland). He has published over 200 research papers and 12 books in psychology, management, entrepreneurship, and family business.

Table of contents (10 chapters)

Table of contents (10 chapters)
  • Social Media in an Entrepreneurship Context

    Pages 3-13

    Schjoedt, Leon (et al.)

  • Social Media: Exploring Entrepreneurial Opportunities

    Pages 15-28

    Bauman, Antonina (et al.)

  • Social Media and Entrepreneurship: Exploring the Role of Digital Source Selection and Information Literacy

    Pages 29-46

    Nikou, Shahrokh (et al.)

  • Effectual Entrepreneur and the Use of Social Media for Opportunity Recognition

    Pages 49-67

    Mumi, Atthaphon

  • Exploring the Gendered Nature of Digital Social Networks

    Pages 69-91

    Sullivan, Diane M. (et al.)

Buy this book

eBook $89.00
price for USA in USD
  • ISBN 978-3-030-43453-3
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $119.99
price for USA in USD
  • ISBN 978-3-030-43452-6
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Understanding Social Media and Entrepreneurship
Book Subtitle
The Business of Hashtags, Likes, Tweets and Stories
Editors
  • Leon Schjoedt
  • Malin E. Brännback
  • Alan L. Carsrud
Series Title
Exploring Diversity in Entrepreneurship
Copyright
2020
Publisher
Springer International Publishing
Copyright Holder
Springer Nature Switzerland AG
eBook ISBN
978-3-030-43453-3
DOI
10.1007/978-3-030-43453-3
Hardcover ISBN
978-3-030-43452-6
Series ISSN
2567-7357
Edition Number
1
Number of Pages
XVIII, 218
Number of Illustrations
9 b/w illustrations
Topics

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