CSR in Contemporary Poland

1. Front Matter

   Pages i-xxvii

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2. Common Good and CSR—Ideological Perspective

   1. Front Matter

      Pages 1-1

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   2. Economic Success or Social Well-Being

      • Halina Zboroń

      Pages 3-13

   3. The Need for Relational Ethics in the Axiological-Linguistic Image of the World of Respect Index Companies

      • Karolina Nowak

      Pages 15-26

   4. Profit and Common Good in Polish Private Limited Non-Profit Companies

      • Anna Waligóra

      Pages 27-40

   5. Identification of Social Irresponsibility Manifestations in the Social Responsibility Management System in a Small Enterprise—Importance, Place and Conditions

      • Agnieszka Sokołowska-Durkalec

      Pages 41-53

   6. Corporate Social Innovations on the Polish Market

      • Katarzyna Bachnik, Justyna Szumniak-Samolej

      Pages 55-67

3. CSR in Poland—Institutional Perspective

   1. Front Matter

      Pages 69-69

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   2. Social Responsibility at Polish Universities: Based on the Example of WSB University in Wroclaw

      • Anna Brdulak

      Pages 71-83

   3. Social Responsibility of Universities and Colleges: The View of SGH Warsaw School of Economics Stakeholders

      • Halina Brdulak, Tomasz Dąbrowski, Ewa Jastrzębska, Paulina Legutko-Kobus

      Pages 85-102

   4. Engaging Stakeholders as the Essence of Social Responsibility of Small and Medium-Sized Enterprises

      • Magdalena Kaźmierczak

      Pages 103-115

   5. Social Responsibility of a Small Training and Consulting Enterprise

      • Iwona Małgorzata Kutzner

      Pages 117-133

   6. Implementation and Measurement of Socially Responsible Activities in Enterprises of the SME Sector Based on the Example of the Company Meliński Minuth

      • Ewa Mazur-Wierzbicka, Anna Cierniak-Emerych

      Pages 135-150

4. CSR in Relations With Key Stakeholders—Employees and Consumers Perspective

   1. Front Matter

      Pages 151-151

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   2. Employer Branding and Corporate Social Responsibility

      • Magdalena Stefańska, Katarzyna Bilińska-Reformat

      Pages 153-171

   3. CSR Level Versus Employee Dismissal

      • Magdalena Rojek-Nowosielska

      Pages 173-182

   4. Integration of the Employee Pension Programs with CSR

      • Iwona Olejnik, Magdalena Stefańska

      Pages 183-195

   5. Age Management in Selected Enterprises Operating in the Opole Special Demographic Zone

      • Ewa Jastrzębska

      Pages 197-208

   6. Sustainable Consumption in the Context of Corporate Social Responsibility Management

      • Aleksandra Radziszewska

      Pages 209-219

   7. The Role of Social Capital in Boycotting Socially Irresponsible Firms

      • Agnieszka Marek, Grzegorz Zasuwa

      Pages 221-235

This book takes an interdisciplinary approach to corporate social responsibility (CSR), examining economic sciences and managements to show the complexity of the contemporary perception and development of CSR in Poland. It considers well-being of workers, the importance of the common good and social innovations in relation to profit. It addresses consumers and organizations, underlining the role and importance of small and medium sized enterprises. This book shows the possibility of improvement management systems by using CSR in business operations.

It is valuable reading for academics working in corporate social responsibility, business ethics and in Polish management more generally.

• Social Innovation
• Post Communist Economies
• Eastern European Business
• Business Ethics
• Sustainability
• Social Capital
• Boycotting
• corporate social responsibility

This monograph presents a set of interesting issues related to the concept of CSR. In three areas, discussions are held to address key stakeholders (employees and consumers), institutional perspective and the common good. Thanks to this approach, there is the opportunity to learn, in one interdisciplinary publication, the results of current research in both economics and management area. The presented conclusions result from both empirical considerations and theoretical discourse as well. This perspective means that the reader can find out a wide spectrum of issues related to the concept of CSR, which may be an inspiration for further activities both grounted in theory and in practice initiatives as well.

Prof. Andrzej Kaleta, Ph.D.

Head of Department of Strategic Management

Wroclaw University of Economics and Business

 The book entitled “CSR in Contemporary Poland. Institutional Perspectives and Stakeholder Experiences” offers an important and interesting contribution to the ongoing debate on the CSR role in business and society and adds to the reflection of stakeholder input in business-society relations. Addressing the context of institutions as well as small and medium enterprises and larger firms the monograph provides understanding to the interactions between stakeholders and organizations being an essential reading for academics and practitioners.

Maria Aluchna, Ph.D.

Associate Professor

Head of Department

Department of Management Theory

SGH Warsaw School of Economics

• Hult International Business School, San Francisco, USA

  Katarzyna Bachnik

• Poznań University of Economics and Business (PUEB), Poznań, Poland

  Magdalena Kaźmierczak, Magdalena Stefańska

• Wroclaw University of Economics and Business (WUEB), Wrocław, Poland

  Magdalena Rojek-Nowosielska

• SGH Warsaw School of Economics, Warsaw, Poland

  Justyna Szumniak-Samolej

Katarzyna Bachnik is Associate Professor at Hult International Business School, San Francisco, US. She is affiliated at the Institute of Management, Warsaw School of Economies, and has collaborated as visiting professor with ESADE Business School, Barcelona, Cass Business School, London and Burapha University, Thailand. With twelve years of experience in management, innovation, design thinking, international marketing and corporate social responsibility, she has worked as a lecturer, a trainer, and an editor, and is the author of several publications in the aforementioned areas. 

Magdalena Kaźmierczak is Professor at the Department of Standardized Management Systems at the Poznań University of Economics and Business (PUEB), Poznań, Poland. Her research interests include corporate social responsibility, quality management methods and techniques, standardized management systems and lean manufacturing. Since 2016, she has acted as the Rector’s Plenipotentiary for University Social Responsibility (USR) at the Poznań University of Economics and Business. 

Magdalena Rojek-Nowosielska is professor in the Strategic Management Department at the Wroclaw University of Economics, Wrocław, Poland. Her research interests are corporate social responsibility, non-financial reporting and cultural diversity management. She is the author and editor of numerous publications on the issue of corporate social responsibility. 

Magdalena Stefańska is Associate Professor in the Marketing Strategies Department, Faculty of Management at Poznań University of Economics and Business, Poznań, Poland. Her areas of interest are corporate social responsibility, marketing communication and retailing. She is an author or co-author of over 100 articles and co-editor of the book Fair Trade in CSR Strategy of Global Retailers (Palgrave Macmillan; 2015).  She is a reviewer for the journals:European Journal of Marketing, Praxeology, Sustainability, and the Annals of Marketing Management & Economics.

Justyna Szumniak-Samolej is Assistant Professor at Department of Management Theory, Warsaw School of Economics, Warszawa, Poland. She works as a researcher, trainer, lecturer and conference speaker. Her key research areas are management in the new economy, corporate social responsibility, social media and innovative business models. Her academic publications include books, refereed journal articles, book chapters and refereed conference papers. 

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