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Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Marketing Opportunities and Challenges in a Changing Global Marketplace

Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference

Editors: Wu, Shuang, Pantoja, Felipe, Krey, Nina (Eds.)

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  • Features the full proceedings from the 47th AMS Annual Conference
  • Explores the marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace
  • Focuses on current issues such as rising middle class in emerging markets, consumer privacy concerns and disruptive technological breakthroughs
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eBook $219.00
price for USA in USD
  • ISBN 978-3-030-39165-2
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  • Immediate eBook download after purchase
Hardcover $279.99
price for USA in USD
About this book

This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Table of contents (270 chapters)

Table of contents (270 chapters)
  • Exploring Customer Engagement and Sharing Behavior in Social Media Brand Communities: Curvilinear Effects and the Moderating Roles of Perceived Innovativeness and Perceived Interactivity: An Abstract

    Pages 1-2

    Carlson, Jamie (et al.)

  • Between a Banker and a Barbie: The Illusions of Social Media: An Abstract

    Pages 3-4

    Ashraf, Samreen

  • A Longitudinal Review of Models in Marketing Research: An Abstract

    Pages 5-6

    Bender, Mark (et al.)

  • What would we Hear if we Really Listened? Using I-poems in Qualitative Marketing Research: An Abstract

    Pages 7-7

    Robson, Julie (et al.)

  • Effects of Environmental and Social Sustainability Perceptions on Willingness to Co-Create from Consumer Perspective: An Abstract

    Pages 9-10

    Erdogan, Gözde

Buy this book

eBook $219.00
price for USA in USD
  • ISBN 978-3-030-39165-2
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $279.99
price for USA in USD
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Bibliographic Information

Bibliographic Information
Book Title
Marketing Opportunities and Challenges in a Changing Global Marketplace
Book Subtitle
Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
Editors
  • Shuang Wu
  • Felipe Pantoja
  • Nina Krey
Series Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Copyright
2020
Publisher
Springer International Publishing
Copyright Holder
The Academy of Marketing Science
eBook ISBN
978-3-030-39165-2
DOI
10.1007/978-3-030-39165-2
Hardcover ISBN
978-3-030-39164-5
Series ISSN
2363-6165
Edition Number
1
Number of Pages
XLIX, 674
Number of Illustrations
16 b/w illustrations, 2 illustrations in colour
Topics

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