Authors:
- Draws generalisable lessons from Donald Trump's presidential communication
- Examines contemporary political communication trends and places them within existing theories and narratives on executive political communication
- Employs a complete and exhaustive approach
Part of the book series: Political Campaigning and Communication (PCC)
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Table of contents (5 chapters)
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Front Matter
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Back Matter
About this book
This book explores Donald Trump’s political communication as a candidate and in the first two years in office. The 45th US President is dominating the media system and 'building the agenda' through the combined action of five strategies. He disintermediates his communication and manufactures a permanent campaign climate based on strong and inflammatory language to attract a constant and decisive media coverage. In disarticulating old-style political rhetoric, he privileges emotions over contents, slogans above thought. Trump’s jokes, mockeries and distinct rhetoric – showing similarities to rhetorical strategies of Nazis during the 1930s – help him impersonate the populist ‘everyday man’ who fights against the elites. His dominance of the news cycle also reflects a desire for higher TV ratings and Web traffic numbers. Essentially, Trump has critically exploited the media’s news logics and taken advantage of the American public's lack of trust in journalism.
Keywords
- Donald Trump
- disintermediation
- social media
- modern American politics
- media and politics
- fake news
- 2016 US Presidential Campaign
- permanent campaign
- political marketing
- political rhetoric
- comedians and politics
- populism
- political behaviour
- Nazi rhetoric
- voter behaviour
- US journalism
- us politics
Authors and Affiliations
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Comunicazione e Ricerca Sociale, Sapienza Università di Roma, Roma, Italy
Marco Morini
About the author
Marco Morini is Assistant Professor in Political Science at the University of Rome “La Sapienza”, Italy. Previously, he was Jean Monnet Fellow at the Robert Schuman Centre at the European University Institute, Assistant Professor in Political Science at the International University of Sarajevo, and Post-Doctoral Research Fellow in Sociology at Macquarie University. His main research interests are political communication, comparative politics, and US Politics.
Bibliographic Information
Book Title: Lessons from Trump’s Political Communication
Book Subtitle: How to Dominate the Media Environment
Authors: Marco Morini
Series Title: Political Campaigning and Communication
DOI: https://doi.org/10.1007/978-3-030-39010-5
Publisher: Palgrave Pivot Cham
eBook Packages: Political Science and International Studies, Political Science and International Studies (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020
Hardcover ISBN: 978-3-030-39009-9Published: 23 February 2020
eBook ISBN: 978-3-030-39010-5Published: 22 February 2020
Series ISSN: 2662-589X
Series E-ISSN: 2662-5903
Edition Number: 1
Number of Pages: XI, 126
Topics: Political Communication, US Politics, Political Leadership, Media and Communication, Marketing