Space and Society

Communicating Space Exploration

Challenges, State of the Art and Future Trends

Authors: Drigani, Fulvio

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  • Analyzes past and present communication of space research and exploration to the public and stakeholders
  • Casts light on how difficult it is, in today’s multimedia world, to communicate science
  • Explores what will happen in the future and how humanity will become aware of it
  • Includes many illuminating case studies 
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eBook $89.00
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  • ISBN 978-3-030-33212-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
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Hardcover $119.99
price for USA in USD
About this book

This book offers an enlightening analysis of the ways in which the communication of space explorations has evolved in response to political and social developments and the availability of new media and communication tools. Important challenges to effective communication are discussed, including the diversity of audiences, the risks associated with space missions, and continuing skepticism about the benefits of space research despite the many associated day-to-day applications. In addition, future trends in communication are examined with reference to likely trends in space exploration over the coming century. Besides space communication for the public, the need for targeted messaging to each group of stakeholders – decision makers, media, opinion leaders, the scientific community, and industry – is analyzed in detail. A series of case studies of particular space missions, both successful and unsuccessful, is presented to illustrate key issues. The book has significant implications for the communication of science in general and will be of interest to a wide audience, including space scientists, science communication professionals, people fascinated by exploration and discovery, stakeholders, and educators.

About the authors

Having graduated from Bocconi University in Milan, Italy, Fulvio Drigani spent a good part of his career at the European Space Agency (ESA), first in the Science Programme Directorate, for which he became Head of Science Communication, then at the corporate level, as Head of ESA’s Online Communication, Social Media, Multimedia Distribution, Publications, and Corporate Branding Office. Later, he also managed the Italian Country Desk, taking care of the social media campaigns of astronauts Paolo Nespoli, Luca Parmitano, and Samantha Cristoforetti. During his career, he launched the first science communication website and the first ESA web portal, www.esa.int, and introduced social media as a communication tool of the Agency. He also introduced the present ESA corporate visual identity.


Table of contents (7 chapters)

Table of contents (7 chapters)

Buy this book

eBook $89.00
price for USA in USD
  • ISBN 978-3-030-33212-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • Immediate eBook download after purchase and usable on all devices
  • Bulk discounts available
Hardcover $119.99
price for USA in USD
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Bibliographic Information

Bibliographic Information
Book Title
Communicating Space Exploration
Book Subtitle
Challenges, State of the Art and Future Trends
Authors
Series Title
Space and Society
Copyright
2020
Publisher
Springer International Publishing
Copyright Holder
Springer Nature Switzerland AG
eBook ISBN
978-3-030-33212-9
DOI
10.1007/978-3-030-33212-9
Hardcover ISBN
978-3-030-33211-2
Series ISSN
2199-3882
Edition Number
1
Number of Pages
XV, 114
Number of Illustrations
6 b/w illustrations, 43 illustrations in colour
Topics