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Cultural Studies of LEGO

More Than Just Bricks

Editors: Hains, Rebecca, Mazzarella, Sharon (Eds.)

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  • foregrounds new and emerging ideas of how LEGO responds to shifting cultural tides and trends
  • uses an interdisciplinary approach to examine LEGO from a unique angle of critical and cultural interrogation
  • positions the LEGO brand within the broader public discourses related to issues of diversity, gender, globalism, and capitalism
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eBook $19.99
price for USA in USD (gross)
  • ISBN 978-3-030-32664-7
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $27.99
price for USA in USD
  • ISBN 978-3-030-32663-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brand's ideological power and influence. Given LEGO’s status as the world’s largest toy manufacturer and a transnational multimedia conglomerate, Cultural Studies of Lego: More Than Just Bricks considers LEGO media's cultural messages; creativity with and within LEGO artifacts; and diversity within the franchise, including gender and race representation. The chapters’ in-depth analyses of topics including LEGO films, marketing tactics, play sets, novelizations, and fans offer compelling insights relevant to those interested in the LEGO brand and broader trends in the children’s popular culture market alike.

About the authors

Rebecca C. Hains is Professor of Media and Communication at Salem State University, USA. The author of Growing Up With Girl Power: Girlhood on Screen and in Everyday Life (2012) and The Princess Problem: Guiding Our Girls Through the Princess-Obsessed Years (2014), her research appears in scholarly anthologies and journals including Feminist Media Studies, Popular Communication, and Girlhood Studies.

Sharon R. Mazzarella is Professor of Communication Studies at James Madison University, USA. She is the author of Girls, Moral Panic and News Media: Troublesome Bodies (2020), and the editor or co-editor of seven academic collections. She also edits “Mediated Youth,” a series of cutting-edge books on cultural studies of youth.


Table of contents (14 chapters)

Table of contents (14 chapters)
  • “Let There Be LEGO!”: An Introduction to Cultural Studies of LEGO

    Pages 1-20

    Mazzarella, Sharon R. (et al.)

  • In a “Justice” League of Their Own: Transmedia Storytelling and Paratextual Reinvention in LEGO’s DC Super Heroes

    Pages 23-46

    Geraghty, Lincoln

  • “Hey, Kids. Who Wants a Shot from the Merch Gun?!”: LEGO Batman as a Gateway Commodity Intertext

    Pages 47-71

    McAllister, Matthew P. (et al.)

  • Everything Is Awesome When You’re Part of a List: The Flattening of Distinction in Post-Ironic LEGO Media

    Pages 73-95

    Mattes, Ari

  • Made Up Prophecies: Metamodern Play with Religion, Spirituality and Monomyth in the LEGO Universe

    Pages 97-121

    Undheim, Sissel

Buy this book

eBook $19.99
price for USA in USD (gross)
  • ISBN 978-3-030-32664-7
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $27.99
price for USA in USD
  • ISBN 978-3-030-32663-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Cultural Studies of LEGO
Book Subtitle
More Than Just Bricks
Editors
  • Rebecca Hains
  • Sharon Mazzarella
Copyright
2019
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-32664-7
DOI
10.1007/978-3-030-32664-7
Softcover ISBN
978-3-030-32663-0
Edition Number
1
Number of Pages
XIX, 357
Number of Illustrations
1 b/w illustrations, 3 illustrations in colour
Topics