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Palgrave Studies of Internationalization in Emerging Markets
cover

International Business and Emerging Economy Firms

Volume II: European and African Perspectives

Editors: Larimo, J.A., Marinov, M.A., Marinova, S.T., Leposky, T. (Eds.)

  • Clarifies the new trends in emerging economy firms’ internationalization
  • Places  emphasis on concepts that have traditionally been under-researched, such as the role of business models and sustainable corporate behavior
  • Proposes a major contribution to the field of international business
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Buy this book

eBook $79.99
price for USA in USD (gross)
  • The eBook version of this title will be available soon
  • Due: February 2, 2020
  • ISBN 978-3-030-27285-2
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover $139.99
price for USA in USD
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week).
  • Due: January 5, 2020
  • ISBN 978-3-030-27284-5
  • Free shipping for individuals worldwide
About this book

How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the ‘born global’ concept. Volume II examines internationalization from the perspective of European and African firms. It covers an array of pressing issues within Europe including responsible business practices between SMEs from developed and emerging countries, and the impact of psychic distance, while coverage of African firms places a spotlight on under-researched countries such as Tanzania, Zambia and Nigeria. Providing further examination of emerging markets and internationalization processes, this second volume offers a comprehensive guide for all researchers of international business.

About the authors

Jorma A. Larimo is Professor of International Marketing at the Faculty of Business Studies, University of Vaasa, Finland. His research involves the internationalization of SMEs, acquisition and international joint venture strategies and performance, as well as market entry and marketing strategies in the context of Central and Eastern European countries.

Marin A. Marinov is Professor of International Business at Aalborg University, Denmark. His research interests include the phenomenon of internationalization, multinational firms and business development in emerging economies, and business policy and strategy. Having consulted for numerous multinational firms and national governments worldwide, Marin is joint Series Editor of Palgrave Studies of Internationalization in Emerging Markets.

Svetla T. Marinova is Professor of International Business and International Marketing at Aalborg University, Denmark. Her research revolves around internationalization and the role of institutions, as well as strategy of multinational firms from emerging economies. Having published over 80 papers in scholarly journals and eight books, Svetla is joint Series Editor of Palgrave Studies of Internationalization in Emerging Markets.

Tiina Leposky is Assistant Professor at the University of Vaasa, Finland, where she researches value creation in new service development and digital business, as well as agile product development and business models in the context of Industrial Internet. Tiina has worked in numerous multinational companies in Europe focusing on making businesses more service and solutions oriented.


Buy this book

eBook $79.99
price for USA in USD (gross)
  • The eBook version of this title will be available soon
  • Due: February 2, 2020
  • ISBN 978-3-030-27285-2
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover $139.99
price for USA in USD
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week).
  • Due: January 5, 2020
  • ISBN 978-3-030-27284-5
  • Free shipping for individuals worldwide
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Bibliographic Information

Bibliographic Information
Book Title
International Business and Emerging Economy Firms
Book Subtitle
Volume II: European and African Perspectives
Editors
  • Jorma A. Larimo
  • Marin A. Marinov
  • Svetla T. Marinova
  • Tiina Leposky
Series Title
Palgrave Studies of Internationalization in Emerging Markets
Copyright
2020
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-27285-2
DOI
10.1007/978-3-030-27285-2
Hardcover ISBN
978-3-030-27284-5
Series ISSN
2662-1185
Edition Number
1
Number of Pages
XXI, 308
Number of Illustrations
10 b/w illustrations, 8 illustrations in colour
Topics