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The Average Consumer in Confusion-based Disputes in European Trademark Law and Similar Fictions

Authors: Laustsen, Rasmus Dalgaard

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  • Provides in depth coherent analysis of this essential factor in European Trademark Law - the average consumer as part of likelihood of confusion
  • Includes multi-level legal analyses - International, EU and National (UK, Sweden, Denmark and Norway)
  • Analyses theoretical aspects (e.g. in light of legal fiction theory) and legal aspects (e.g. in light of adjacent areas of law – the UCPD, EU design law and European patent law)
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eBook $109.00
price for USA in USD (gross)
  • ISBN 978-3-030-26350-8
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $149.99
price for USA in USD
  • ISBN 978-3-030-26349-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book contends that, with regard to the likelihood of confusion standard, European trademark law applies the average consumer incoherently and inconsistently. To test this proposal, it presents an analysis of the horizontal and vertical level of harmonization of the average consumer. The horizontal part focuses on similar fictions in areas of law adjacent to European trademark law (and in economics), and the average consumer in unfair competition law. The vertical part focuses on European trademark law, represented mainly by EU trademark law, and the trademark laws of the UK, Sweden, Denmark and Norway. The book provides readers with a better understanding of key aspects of European trademark law (the average consumer applied as part of the likelihood of confusion standard) and combines relevant law and practices with theoretical content and other related areas of law (and economics). Accordingly, it is an asset for policymakers and practitioners, as well as general readers with an interest in intellectual property law and theory.


About the authors

Rasmus Dalgaard Laustsen, Legal Counsel in IPR & Compliance, Grundfos Holding A/S and former PhD Scholar at Aarhus University, Department of Law, Aarhus, Denmark

Table of contents (12 chapters)

Table of contents (12 chapters)

Buy this book

eBook $109.00
price for USA in USD (gross)
  • ISBN 978-3-030-26350-8
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $149.99
price for USA in USD
  • ISBN 978-3-030-26349-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
The Average Consumer in Confusion-based Disputes in European Trademark Law and Similar Fictions
Authors
Copyright
2020
Publisher
Springer International Publishing
Copyright Holder
Springer Nature Switzerland AG
eBook ISBN
978-3-030-26350-8
DOI
10.1007/978-3-030-26350-8
Hardcover ISBN
978-3-030-26349-2
Edition Number
1
Number of Pages
XXI, 435
Topics