Overview
- Describes a unique practical approach for developing innovative business strategies through design thinking
- Helps analytical minded strategy and innovation enthusiast develop business strategies that work
- Illustrates a field-tested strategy-development method with real-world examples and forward-looking ideas that readers can relate to and directly apply
Part of the book series: Management for Professionals (MANAGPROF)
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Table of contents (13 chapters)
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Front Matter
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The Concepts and Theories Behind Innovative Strategy Design
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Front Matter
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A Structured Approach to Strategy Development
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Laying the Foundation for a Successful Strategy
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Front Matter
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Iteratively Developing the Business Model Underlying the Strategy
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Front Matter
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Exposing the Designed Strategy to the Competitive Environment
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Front Matter
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Back Matter
Keywords
About this book
The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage.
It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them.
Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.
Authors and Affiliations
About the author
Dr. Claude Diderich is an innovation, strategy, and digital transformation consultant specialized in design thinking-based business model innovation at the consulting company innovate.d, which he founded in 2011. He has over 20 years of experience in strategy development and business model innovation, with special focus on design thinking. His expertise spans from creating innovative strategies, modernizing business models, launching new products, managing product portfolios, developing target operating models, as well as implementing novel technologies. Claude has worked with diverse firms and advised them on improving their profitability through creativity and innovation in the digital age.
Claude holds a doctor ès sciences and a master in computer science engineering from the Swiss Federal Institute of Technology in Lausanne, a certificate of advanced studies in strategy from the University of St. Gallen, and a specialization certificate in design thinking and innovation from the Darden School of Business, University of Virginia. He is a member of the Strategic Management Society and a member of the editorial review board of the Journal of Business Models. Since 2015, he is a senior mentor to University of Virginia's Darden School of Business online design thinking program.Bibliographic Information
Book Title: Design Thinking for Strategy
Book Subtitle: Innovating Towards Competitive Advantage
Authors: Claude Diderich
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-030-25875-7
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Switzerland AG 2020
Hardcover ISBN: 978-3-030-25874-0Published: 15 October 2019
Softcover ISBN: 978-3-030-25877-1Published: 15 October 2020
eBook ISBN: 978-3-030-25875-7Published: 01 October 2019
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 1
Number of Pages: XII, 219
Number of Illustrations: 54 b/w illustrations
Topics: Game Theory, Economics, Social and Behav. Sciences, Business Strategy/Leadership, Market Research/Competitive Intelligence, Start-Ups/Venture Capital