Get 40% off of select print and eBooks in Engineering & Materials Science!

Management for Professionals

Design Thinking for Strategy

Innovating Towards Competitive Advantage

Authors: Diderich, Claude

Free Preview
  • Describes a unique practical approach for developing innovative business strategies through design thinking Helps analytical minded strategy and innovation enthusiast develop business strategies that work
  • Illustrates a field-tested strategy-development method with real-world examples and forward-looking ideas that readers can relate to and directly apply
Show all benefits

Buy this book

eBook $44.99
price for USA in USD (gross)
  • ISBN 978-3-030-25875-7
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $59.99
price for USA in USD
  • ISBN 978-3-030-25874-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage.

It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them.

Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.

About the authors

Dr. Claude Diderich is an innovation, strategy, and digital transformation consultant specialized in design thinking-based business model innovation at the consulting company innovate.d, which he founded in 2011. He has over 20 years of experience in strategy development and business model innovation, with special focus on design thinking. His expertise spans from creating innovative strategies, modernizing business models, launching new products, managing product portfolios, developing target operating models, as well as implementing novel technologies.  Claude has worked with diverse firms and advised them on improving their profitability through creativity and innovation in the digital age.

Claude holds a doctor ├Ęs sciences and a master in computer science engineering from the Swiss Federal Institute of Technology in Lausanne, a certificate of advanced studies in strategy from the University of St. Gallen, and a specialization certificate in design thinking and innovation from the Darden School of Business, University of Virginia. He is a member of the Strategic Management Society and a member of the editorial review board of the Journal of Business Models. Since 2015, he is a senior mentor to University of Virginia's Darden School of Business online design thinking program.

Table of contents (13 chapters)

Table of contents (13 chapters)

Buy this book

eBook $44.99
price for USA in USD (gross)
  • ISBN 978-3-030-25875-7
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $59.99
price for USA in USD
  • ISBN 978-3-030-25874-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Loading...

Recommended for you

Loading...

Bibliographic Information

Bibliographic Information
Book Title
Design Thinking for Strategy
Book Subtitle
Innovating Towards Competitive Advantage
Authors
Series Title
Management for Professionals
Copyright
2020
Publisher
Springer International Publishing
Copyright Holder
Springer Nature Switzerland AG
eBook ISBN
978-3-030-25875-7
DOI
10.1007/978-3-030-25875-7
Hardcover ISBN
978-3-030-25874-0
Series ISSN
2192-8096
Edition Number
1
Number of Pages
XII, 219
Number of Illustrations
54 b/w illustrations
Topics