- Includes illustrations to highlight different aspects of brand discourseAccessibly written for scholars and students alikeAuthored by one of the foundational thinkers in Media and Cultural Studies in the Americas
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- About this book
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This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and theories from semiotics, psychoanalytic theory, sociological theory, discourse theory, and other related fields. It also quotes from a number of important thinkers whose ideas offer insights into various aspects of brands. Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands.
- About the authors
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Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than one hundred papers and more than seventy books on popular culture, media, consumer culture, semiotics, humor, and tourism. He has lectured at universities in twenty-six countries and his books have been translated into nine languages
- Table of contents (16 chapters)
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Introduction: Thinking About Brands
Pages 3-7
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What Is a Brand? A Semiotic Analysis
Pages 9-17
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Brands and the Psyche
Pages 19-33
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Brands in Society, Society in Brands
Pages 35-45
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Marketing Brands
Pages 47-55
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Table of contents (16 chapters)
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Bibliographic Information
- Bibliographic Information
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- Book Title
- Brands and Cultural Analysis
- Authors
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- Arthur Asa Berger
- Copyright
- 2019
- Publisher
- Palgrave Pivot
- Copyright Holder
- The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
- eBook ISBN
- 978-3-030-24709-6
- DOI
- 10.1007/978-3-030-24709-6
- Hardcover ISBN
- 978-3-030-24708-9
- Edition Number
- 1
- Number of Pages
- XXIII, 177
- Number of Illustrations
- 11 b/w illustrations, 16 illustrations in colour
- Topics
