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Palgrave Studies of Internationalization in Emerging Markets

International Business and Emerging Economy Firms

Volume I: Universal Issues and the Chinese Perspective

Editors: Marinov, M.A., Marinova, S.T., Larimo, J.A., Leposky, T. (Eds.)

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  • Clarifies the new trends in emerging economy firms’ internationalization
  • Emphasizes concepts that have traditionally been under-researched, such as the role of business models and sustainable corporate behavior
  • Proposes a major contribution to the field of international business
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eBook $109.00
price for USA in USD (gross)
  • ISBN 978-3-030-24482-8
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $139.99
price for USA in USD
  • ISBN 978-3-030-24481-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the ‘born global’ concept. Taking both a geographic and thematic approach to the topic, the first volume addresses universal challenges such as inclusive innovation, the ethics of corporate leadership, and knowledge management, and also places a special emphasis on China. Providing an overview of the strategies and operations involved in internationalizing Chinese firms, this book is an essential read for those researching emerging markets and globalization in general, as well as Asian Business more specifically.

About the authors

Marin A. Marinov is Professor of International Business at Aalborg University, Denmark. His research interests include the phenomenon of internationalization, multinational firms and business development in emerging economies, as well as business policy and strategy. He has consulted for numerous multinational firms and national governments worldwide and is joint Series Editor of Palgrave Studies of Internationalization in Emerging Markets.

Svetla T. Marinova is Professor of International Business and International Marketing at Aalborg University, Denmark. Her research revolves around internationalization and the role of institutions, as well as strategy of multinational firms from emerging economies. Having published over 80 papers in scholarly journals and eight academic books, Svetla is joint Series Editor of Palgrave Studies of Internationalization in Emerging Markets.

Jorma A. Larimo is Professor of International Marketing at the Faculty of Business Studies, University of Vaasa, Finland. His main research areas are the internationalization of SMEs, acquisition and international joint venture strategies and performance, as well as market entry and marketing strategies in the context of Central and Eastern European countries.

Tiina Leposky is Post-Doctoral Researcher at the University of Vaasa, Finland, where she researches value creation in new service development and digital business, as well as agile product development and business models in the context of Industrial Internet. Tiina has worked in numerous multinational companies in Europe focusing on making businesses more service and solutions oriented.


Table of contents (8 chapters)

Table of contents (8 chapters)
  • International Business and Emerging Economy Firms: Present Characteristics and Future Trends

    Pages 1-15

    Marinov, Marin A. (et al.)

  • Multinational Enterprise and Inclusive Innovation at the Bottom of the Pyramid: A Systematic Literature Review

    Pages 19-47

    Mortazavi, Sina (et al.)

  • The Effect of Emerging Economies Operations on Knowledge Utilization: The Behavior of International Companies as Exaptation and Adaptation

    Pages 49-87

    Aaltonen, Päivi (et al.)

  • Value Co-creation in Multinational Enterprises’ Services Marketing at the Bottom-of-the-Pyramid Markets

    Pages 89-116

    Leposky, Tiina (et al.)

  • An Ethical Perspective on Corporate Leadership in Emerging Economy Contexts: Setting the Scene for Future Research

    Pages 117-150

    Dao, Li Thuy

Buy this book

eBook $109.00
price for USA in USD (gross)
  • ISBN 978-3-030-24482-8
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $139.99
price for USA in USD
  • ISBN 978-3-030-24481-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
International Business and Emerging Economy Firms
Book Subtitle
Volume I: Universal Issues and the Chinese Perspective
Editors
  • Marin A. Marinov
  • Svetla T. Marinova
  • Jorma A. Larimo
  • Tiina Leposky
Series Title
Palgrave Studies of Internationalization in Emerging Markets
Copyright
2020
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG, part of Springer Nature
eBook ISBN
978-3-030-24482-8
DOI
10.1007/978-3-030-24482-8
Hardcover ISBN
978-3-030-24481-1
Series ISSN
2662-1185
Edition Number
1
Number of Pages
XVII, 259
Number of Illustrations
16 b/w illustrations, 5 illustrations in colour
Topics