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Palgrave Macmillan
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Innovation, Technology, and Market Ecosystems

Managing Industrial Growth in Emerging Markets

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  • © 2020

Overview

  • Blends global economics and political trends with regional industrial development prospects
  • Presents regional research studies across manufacturing and marketing sectors in reference to changing industrial trends
  • Offers a panoramic view of industry automation in various manufacturing and services sectors in the emerging markets

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Table of contents (20 chapters)

  1. Industry and Technology Management

  2. Macro-Economic and Social Factors

  3. Marketing Management and Enterprise Effectiveness

Keywords

About this book

This edited book brings together international insights for raising rich discussion on industrial growth in the twenty-first century with a focus on the Industry 4.0 drive in the global marketplace, which is driven by innovations, technology, and digital drives. It delineates multiple impacts on business-to-business, business-to-consumers, the global-local business imperatives, and on the national economy. The chapters critically analyze the convergence of technology, business practices, public policies, political ideologies, and consumer values for improving business performance in the context of Industry 4.0 developments. This contribution will enrich knowledge on contemporary business strategies towards automation and digitization process in manufacturing, services, and marketing organizations. The discussions across the chapters contemplate developing new visions and business perspectives to match with the changing priorities of industries in the emerging markets.

Editors and Affiliations

  • EGADE Business School, Mexico City, Mexico

    Rajagopal

  • International Management Institute, Bhubaneswar, India

    Ramesh Behl

About the editors

Dr. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also Adjunct Professor at Boston University, USA. He has authored 58 books and over 400 research papers. Rajagopal is Editor of several  academic journals.
Ramesh Behl is the Director and Professor of Information Systems at International Management Institute, India. He has authored twenty-three books, seventeen case studies, and more than 45 research papers of national and international repute.



Bibliographic Information

  • Book Title: Innovation, Technology, and Market Ecosystems

  • Book Subtitle: Managing Industrial Growth in Emerging Markets

  • Editors: Rajagopal, Ramesh Behl

  • DOI: https://doi.org/10.1007/978-3-030-23010-4

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020

  • Hardcover ISBN: 978-3-030-23009-8Published: 27 September 2019

  • Softcover ISBN: 978-3-030-23012-8Published: 28 September 2020

  • eBook ISBN: 978-3-030-23010-4Published: 13 September 2019

  • Edition Number: 1

  • Number of Pages: XXIX, 407

  • Number of Illustrations: 25 b/w illustrations

  • Topics: Innovation/Technology Management, Industries

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