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The Neuroscience of Business

All the Brains in the Business

The Engendered Brain in the 21st Century Organisation

Authors: Lanz, Kate, Brown, Paul

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  • Re-frames the conversation to ​identify and appreciate the spectrum of differences in brain sex
  • Provides organizations with the understanding they need to unlock the value of gender differences
  • Accessibly surveys recent research to provide business leaders with a sound neuroscientific basis for organizational change
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Buy this book

eBook $24.99
price for USA in USD (gross)
  • ISBN 978-3-030-22153-9
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $34.99
price for USA in USD
  • ISBN 978-3-030-22152-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

The power of gender difference, not gender equality, is a secret source for success. Some smart businesses are starting to wake up to this fact. This book explores why and how.

Properly valuing brain gender diversity in the workplace is one of the biggest and largely untapped sources of competitive advantage for modern businesses. Recent advances in neuroscience provide the key to unlocking it. 

Modern research shows that there are gender-based differences in the brain – it’s just not as simple as a binary between a ‘male brain’ and ‘female brain’. In fact, our brains are like a mosaic where many of the tiles are available in thousands of shades on a spectrum between pink and blue. The problem is that our workplaces tend to be governed by structures, processes and cultures that are practically pure blue. All the brains in the business that are elsewhere on the spectrum cannot thrive as they might, so sources of productivity, creativity and agility go untapped. 

Anyone who manages people needs to understand how the brain works and the impact it has on how people work together as teams. Anyone who wants to unlock the talent and productivity of all of their people needs to understand how recent findings around male- and female-type brains should shape the way they manage. 

Leading applied neuroscientists and international corporate coaches Kate Lanz and Paul Brown show you why and how to access all the brains in your business.

About the authors

Kate Lanz is Founder and CEO of Mindbridge, an executive coaching and business performance consultancy specialising in applied neuroscience. Before consulting and coaching she held senior international roles in business, notably with Diageo, where at the time, she was the only female and the youngest International General Manager. Kate’s fascination with accessing individual motivation at work led to her second degree, a BSc in psychology, before she went on to an MBA and now her ongoing doctoral research into brain gender difference in business. She has a wide variety of clients, from hedge funds to multinationals in Singapore, Beijing, South and Central America, the USA, the Middle East, Europe and the UK and is senior Coaching Faculty at INSEAD. She is also an accredited coach supervisor.

Dr. Paul Brown is a consulting clinical and organisational psychologist, executive coach and supervisor. He was Chairman of the Association for Professional and Executive Coaching and Supervision, APECS; has been Visiting Professor in Organisational Neuroscience at London South Bank University and in Individual and Organisational Psychology at Nottingham Law School; started the first MSc in Organisational Neuroscience; and is now Professor of Organisational Neuroscience, Monarch Business School, Switzerland. He is an External Adviser to the International Energy Research Centre, the Tyndall Institute, University of Cork, Ireland and is the Association for Coaching's Global Ambassador for Applied Neuroscience. He consults and teaches widely, especially in Southeast Asia.

Reviews

“The critical value of diversity and inclusion, is putting in place and then harnessing the optimal brain performance available to our businesses. This book provides invaluable insight in how we can access all the brain power available to our business, so that as a business we thrive by enabling our teams and individuals to be at their very best. Critically it’s about knowing yourself and your team, and unlocking all that fantastic potential.” (Alex Vaughan - CEO, Costain Group PLC)

“We desperately need rapid innovation to survive into the next millennium. In this ground breaking work Lanz and Brown take great strides towards a deep understanding of creative performance based on applied neuroscience. Melding the diversity of all the brains available to achieve the highest performance possible is the greatest current challenge in leadership.” (Professor Nicholas Harrison, PhD, FRSC, Co-Director Institute for Molecular Science and Engineering, Imperial College London)

“Christine Lagarde said it in 2014 ‘… we will need all the economic growth, dynamism and ingenuity we can get in the years ahead. Thankfully, a key part of the solution is staring us right in the face—unleashing the-economic power of women …’. The need to release the power of women - and men – in the workplace has been acknowledged for decades, but the why and how have escaped us – until now. In this book, Lanz and Brown offer practical analyses and solutions based on hard science. Essential reading for anyone who wants to harness the energy and creativity of all the people in an organisation.” (Lady Kitty Chisholm, COO Boardwalk Leadership, D&I champion, Keynote Speaker on Neuroscience and Leadership, Award Winning Author)


Table of contents (12 chapters)

Table of contents (12 chapters)
  • Brain Sex and Biological Sex

    Pages 1-15

    Lanz, Kate (et al.)

  • Conditions for Optimal Brain Function

    Pages 17-28

    Lanz, Kate (et al.)

  • Survive, Thrive and Flow

    Pages 29-37

    Lanz, Kate (et al.)

  • Brain Sex-Based Attention and Communication

    Pages 39-50

    Lanz, Kate (et al.)

  • Power, Politics and Pressure

    Pages 51-62

    Lanz, Kate (et al.)

Buy this book

eBook $24.99
price for USA in USD (gross)
  • ISBN 978-3-030-22153-9
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $34.99
price for USA in USD
  • ISBN 978-3-030-22152-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
All the Brains in the Business
Book Subtitle
The Engendered Brain in the 21st Century Organisation
Authors
Series Title
The Neuroscience of Business
Copyright
2020
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-22153-9
DOI
10.1007/978-3-030-22153-9
Hardcover ISBN
978-3-030-22152-2
Edition Number
1
Number of Pages
XXI, 144
Number of Illustrations
4 b/w illustrations, 9 illustrations in colour
Topics