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The Psychology of Micro-Targeted Election Campaigns

Authors: Madsen, Jens Koed

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  • Offers insight into the largely unknown tactics of election campaigning
  • Presents the psychological foundation for the potential success and limitations of Micro-Targeted Campaigns
  • Advocates regulation and oversight in campaign spending 
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eBook $59.99
price for USA in USD (gross)
  • ISBN 978-3-030-22145-4
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $109.99
price for USA in USD
  • ISBN 978-3-030-22144-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book examines the psychology behind micro-targeted tactics used in election campaigning and the advent of increasingly sophisticated dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modelling are deployed to enhance the effectiveness of persuasion and mobilization efforts in campaigns, and the potential limitations of these approaches. Madsen particularly explores how psychological insight and personal data are used to generate individualised models of voters and how these in turn are applied to optimise persuasion strategies tailored to a specific person. 
Finally, the book considers the broader democratic dilemmas raised by the introduction of these tactics into politics and the critical civic importance of understanding how these campaigns function.This timely work offers fresh insights for students and scholars of political psychology, philosophy, political marketing, media, and communications.

About the authors

Jens Koed Madsen is a senior research assistant at the University of Oxford, UK, a fellow of the Oxford Martin School, The Institute of New Economic Thinking and an associate of St. Catherine’s College. His work focuses on the psychology of persuasion, belief revision, decision-making, and models of complex human-environment models.

Table of contents (12 chapters)

Table of contents (12 chapters)

Buy this book

eBook $59.99
price for USA in USD (gross)
  • ISBN 978-3-030-22145-4
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $109.99
price for USA in USD
  • ISBN 978-3-030-22144-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
The Psychology of Micro-Targeted Election Campaigns
Authors
Copyright
2019
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG
eBook ISBN
978-3-030-22145-4
DOI
10.1007/978-3-030-22145-4
Hardcover ISBN
978-3-030-22144-7
Edition Number
1
Number of Pages
XIX, 395
Number of Illustrations
30 b/w illustrations
Topics