Skip to main content
  • Textbook
  • © 2019

Applied Statistics and Multivariate Data Analysis for Business and Economics

A Modern Approach Using SPSS, Stata, and Excel

Authors:

  • Offers a broad overview of the most important statistical and multivariate methods
  • Uses Excel, SPSS, and Stata, showing readers how to perform even complex data analyses independently
  • Includes a wealth of numerical examples and exercises
  • Includes supplementary material: sn.pub/extras

Buy it now

Buying options

eBook USD 54.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 69.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 99.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

This is a preview of subscription content, log in via an institution to check for access.

Table of contents (14 chapters)

  1. Front Matter

    Pages i-xxiii
  2. Statistics and Empirical Research

    • Thomas Cleff
    Pages 1-14
  3. From Disarray to Dataset

    • Thomas Cleff
    Pages 15-25
  4. Univariate Data Analysis

    • Thomas Cleff
    Pages 27-70
  5. Bivariate Association

    • Thomas Cleff
    Pages 71-129
  6. Classical Measurement Theory

    • Thomas Cleff
    Pages 131-137
  7. Calculating Probability

    • Thomas Cleff
    Pages 139-169
  8. Parameter Estimation

    • Thomas Cleff
    Pages 223-256
  9. Hypothesis Testing

    • Thomas Cleff
    Pages 257-351
  10. Regression Analysis

    • Thomas Cleff
    Pages 353-387
  11. Time Series and Indices

    • Thomas Cleff
    Pages 389-405
  12. Cluster Analysis

    • Thomas Cleff
    Pages 407-431
  13. Factor Analysis

    • Thomas Cleff
    Pages 433-446
  14. Back Matter

    Pages 447-474

About this book

This textbook will familiarize students in economics and business, as well as practitioners, with the basic principles, techniques, and applications of applied statistics, statistical testing, and multivariate data analysis. Drawing on practical examples from the business world, it demonstrates the methods of univariate, bivariate, and multivariate statistical analysis. The textbook covers a range of topics, from data collection and scaling to the presentation and simple univariate analysis of quantitative data, while also providing advanced analytical procedures for assessing multivariate relationships. Accordingly, it addresses all topics typically covered in university courses on statistics and advanced applied data analysis. In addition, it does not limit itself to presenting applied methods, but also discusses the related use of Excel, SPSS, and Stata.

Reviews

“The book will be a very good textbook in applied statistics and multivariate data analysis for students in economics and business, and also for practitioners in firms that use those methods in their work.” (Anatoliy Swishchuk, zbMATH 1429.62002, 2020)

Authors and Affiliations

  • Pforzheim Business School, Pforzheim University of Applied Sciences, Pforzheim, Germany

    Thomas Cleff

About the author

Thomas Cleff is a Professor of Quantitative Methods for Business and Economics at Pforzheim University, Germany, and a Research Associate at the Centre for European Economic Research (ZEW), Mannheim, Germany. Since joining Pforzheim University in 2000, Cleff has spearheaded the development of an international dual-degree program, was appointed Vice Dean in 2012 and Dean of the Business School in 2014. He is an expert on international accreditation and partnership programmes between institutions of higher education. In 2013, he became a board member at the Network of International Business and Economic Schools (NIBES), and a member of the international advisory board at the South American Education Quality Accreditation Agency (EQUAA); in 2016 he joined the AACSB Initial Accreditation Committee. He has served as a Visiting Professor at several universities, including ESCEM Tours-Poitiers, France; Simon Fraser University, Vancouver, Canada; TEC de Monterrey, Mexico; and Gadjah Mada University, Indonesia.

 Cleff holds degrees in Economics and Management from Pantheon-Sorbonne University, France and the University of Wuppertal, Germany. He was a Senior Researcher at the Centre for European Economic Research (ZEW) in Mannheim from 1997 to 2000, where he led a variety of international research projects in the fields of innovation and strategic management. His main research interests are in international marketing, white-collar crime, brand research, innovation, and industry studies. 





Bibliographic Information

Buy it now

Buying options

eBook USD 54.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 69.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 99.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access