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International Series in Advanced Management Studies

Marketing Innovations in the Automotive Industry

Meeting the Challenges of the Digital Age

Authors: Candelo, Elena

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  • Proposes the need for innovative marketing strategies within the car industry in response to the digital revolution
  • Identifies emerging challenges and choices
  • Highlights lessons from a detailed historical analysis
  • Presents many examples of technological innovation
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  • ISBN 978-3-030-15999-3
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About this book

This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of technological innovations – the mechanical, the electronic, and the digital. The main objectives are first, to illustrate how study of the past can help carmakers as they move forward into the unknown, and second, to identify the main choices that they will face. The central premise is that unusual times call for unusual strategies. By mining the past in order to foresee likely future developments regarding competition and marketing strategies within the car industry, the book will appeal both to researchers and to present or future managers in the automotive and other innovation-driven sectors.

About the authors

Elena Candelo, PhD, is Associate Professor of Strategic Management at the University of Turin, Italy, where she currently serves as Director of the MBA International Executive programme in partnership with Fiat Chrysler Automobile. During her career, she has coordinated several research projects and seminars on the automotive industry. Her topics of research concern strategic marketing, innovation management, and the automotive industry. She teaches Corporate Strategy and Marketing, and is the author of many international publications.

Table of contents (19 chapters)

Table of contents (19 chapters)

Buy this book

eBook $84.99
price for USA in USD
  • ISBN 978-3-030-15999-3
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $109.99
price for USA in USD
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Bibliographic Information

Bibliographic Information
Book Title
Marketing Innovations in the Automotive Industry
Book Subtitle
Meeting the Challenges of the Digital Age
Authors
Series Title
International Series in Advanced Management Studies
Copyright
2019
Publisher
Springer International Publishing
Copyright Holder
Springer Nature Switzerland AG
eBook ISBN
978-3-030-15999-3
DOI
10.1007/978-3-030-15999-3
Hardcover ISBN
978-3-030-15998-6
Series ISSN
2366-8814
Edition Number
1
Number of Pages
XXV, 192
Number of Illustrations
1 b/w illustrations, 1 illustrations in colour
Topics

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