Overview
First-of-its-kind resource, providing best practices and advice for clinicians and health care professionals on engaging with patients and providing medical information online
Written by known experts in the field of digital healthcare
Comprehensively covers speaking with patients about medical misinformation they’ve found online, issues of patient privacy, and curating online content, along with the benefits of expanding your social media presence as a professional
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Table of contents (11 chapters)
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Front Matter
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Back Matter
Keywords
About this book
Medical professionals are increasingly engaging with social media in an effort to provide credible evidence-based information and combat the misinformation that patients are finding online and bringing to office visits. Medical professionals are uniquely poised to recognize the harm that can come from applying the incorrect information to decisions affecting one’s health, while they are also able to serve as valued and knowledgeable experts online and engage with patients and the public to provide accurate, up-to-date information.
Social Media for Medical Professionals: Strategies for Successfully Engaging in an Online World is a unique, first-of-its-kind resource, providing specific social media strategies for engagement, as well as advice regarding best practices for professionals to maintain at all times. Chapters discuss many aspects pertaining to social media, covering the basics, researching and assessing credible medical information online, and best practices for discussing myths and misconceptions with patients. Later chapters cover the benefits of engaging in social media as a medical professional, strategies for increasing engagement and building an audience, various options and platforms for content creation and finding your niche, dos’s and don’ts regarding patient privacy, and strategies for dealing with negative comments online.
A uniquely practical resource, Social Media for Medical Professionals: Strategies for Successfully Engaging in an Online World will be of interest to medical professionals across the spectrum of healthcare, from the student to the seasoned clinician, providing valuable perspective on practicing medicine in an evolving digital world.
Authors and Affiliations
About the authors
David R. Stukus, MD
Associate Professor of Pediatrics
Division of Allergy & Immunology
Nationwide Children’s Hospital
The Ohio State University College of Medicine
700 Children’s Drive, Columbus Ohio 43205
Michael D. Patrick, Jr, MD
Assistant Professor of Pediatrics
Division of Emergency Medicine
Nationwide Children’s Hospital
The Ohio State University College of Medicine
700 Children’s Drive, Columbus, Ohio 43205
Kathryn E. Nuss, MD
Associate Professor of Pediatrics
Division of Emergency Medicine
Division of Clinical Informatics
Nationwide Children’s Hospital
The Ohio State University College of Medicine
700 Children’s Drive, Columbus, Ohio 43205
Bibliographic Information
Book Title: Social Media for Medical Professionals
Book Subtitle: Strategies for Successfully Engaging in an Online World
Authors: David R. Stukus, Michael D. Patrick, Kathryn E. Nuss
DOI: https://doi.org/10.1007/978-3-030-14439-5
Publisher: Springer Cham
eBook Packages: Medicine, Medicine (R0)
Copyright Information: Springer Nature Switzerland AG 2019
Softcover ISBN: 978-3-030-14438-8Published: 07 June 2019
eBook ISBN: 978-3-030-14439-5Published: 23 May 2019
Edition Number: 1
Number of Pages: XIV, 221
Number of Illustrations: 1 b/w illustrations, 51 illustrations in colour
Topics: Internal Medicine, Pediatrics