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Social Media for Medical Professionals

Strategies for Successfully Engaging in an Online World

Authors: Stukus, David R., Patrick, Michael D., Nuss, Kathryn E.

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  • First-of-its-kind resource, providing best practices and advice for clinicians and health care professionals on engaging with patients and providing medical information online
  • Written by known experts in the field of digital healthcare
  • Comprehensively covers speaking with patients about medical misinformation they’ve found online, issues of patient privacy, and curating online content, along with the benefits of expanding your social media presence as a professional
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Buy this book

eBook $34.99
price for USA in USD (gross)
  • ISBN 978-3-030-14439-5
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $44.99
price for USA in USD
  • ISBN 978-3-030-14438-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Medical professionals are increasingly engaging with social media in an effort to provide credible evidence-based information and combat the misinformation that patients are finding online and bringing to office visits. Medical professionals are uniquely poised to recognize the harm that can come from applying the incorrect information to decisions affecting one’s health, while they are also able to serve as valued and knowledgeable experts online and engage with patients and the public to provide accurate, up-to-date information.

 Social Media for Medical Professionals: Strategies for Successfully Engaging in an Online World is a unique, first-of-its-kind resource, providing specific social media strategies for engagement,  as well as advice regarding best practices for professionals to maintain at all times. Chapters discuss many aspects pertaining to social media, covering the basics, researching and assessing credible medical information online, and best practices for discussing myths and misconceptions with patients. Later chapters cover the benefits of engaging in social media as a medical professional, strategies for increasing engagement and building an audience, various options and platforms for content creation and finding your niche, dos’s and don’ts regarding patient privacy, and strategies for dealing with negative comments online.

A uniquely practical resource, Social Media for Medical Professionals: Strategies for Successfully Engaging in an Online World will be of interest to medical professionals across the spectrum of healthcare, from the student to the seasoned clinician, providing valuable perspective on practicing medicine in an evolving digital world.

 


About the authors

David R. Stukus, MD

Associate Professor of Pediatrics

Division of Allergy & Immunology

Nationwide Children’s Hospital

The Ohio State University College of Medicine

700 Children’s Drive, Columbus Ohio 43205

 

Michael D. Patrick, Jr, MD

Assistant Professor of Pediatrics

Division of Emergency Medicine

Nationwide Children’s Hospital

The Ohio State University College of Medicine

700 Children’s Drive, Columbus, Ohio 43205

 

Kathryn E. Nuss, MD

Associate Professor of Pediatrics

Division of Emergency Medicine

Division of Clinical Informatics

Nationwide Children’s Hospital

The Ohio State University College of Medicine

700 Children’s Drive, Columbus, Ohio 43205

 

Table of contents (11 chapters)

Table of contents (11 chapters)

Buy this book

eBook $34.99
price for USA in USD (gross)
  • ISBN 978-3-030-14439-5
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $44.99
price for USA in USD
  • ISBN 978-3-030-14438-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Social Media for Medical Professionals
Book Subtitle
Strategies for Successfully Engaging in an Online World
Authors
Copyright
2019
Publisher
Springer International Publishing
Copyright Holder
Springer Nature Switzerland AG
eBook ISBN
978-3-030-14439-5
DOI
10.1007/978-3-030-14439-5
Softcover ISBN
978-3-030-14438-8
Edition Number
1
Number of Pages
XIV, 221
Number of Illustrations
1 b/w illustrations, 51 illustrations in colour
Topics