This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions – whether professionally or privately – to effectively engage in product pricing activities.
Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing™ Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product’s price.
This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner.

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Authors and Affiliations

Blackblot, Caesarea, Israel

Gabriel Steinhardt

About the author

Gabriel Steinhardt is Blackblot's founder and CEO, and a recognized international technology product management expert, author, lecturer, and developer of practical tools and methodologies that increase product managers' productivity. A marketing and information systems MBA with over two decades of experience in product management with technology products, Gabriel has assumed diverse leadership roles with major corporations and startups in marketing, product management, and technical undertakings. Gabriel is the developer of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.

Bibliographic Information

Book Title: Market-Value Pricing
Book Subtitle: Definitions, Concepts, and Processes for Market-Value Centric Pricing
Authors: Gabriel Steinhardt
Series Title: SpringerBriefs in Business
DOI: https://doi.org/10.1007/978-3-030-10734-5
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Author(s), under exclusive license to Springer Nature Switzerland AG 2019
Softcover ISBN: 978-3-030-10733-8Published: 19 February 2019
eBook ISBN: 978-3-030-10734-5Published: 31 January 2019
Series ISSN: 2191-5482
Series E-ISSN: 2191-5490
Edition Number: 1
Number of Pages: XIII, 52
Number of Illustrations: 16 b/w illustrations
Topics: Marketing, Business Finance, Innovation/Technology Management, Project Management

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Table of contents (6 chapters)

Front Matter

Pricing Fundamentals

Value Concept

Pricing Influencers

MVP Model

Blackblot Market-Value Pricing™ Model Glossary

Blackblot Market-Value Pricing™ (MVP) Model

About this book