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Progress in IS

Augmented Reality and Virtual Reality

The Power of AR and VR for Business

Editors: tom Dieck, M. Claudia, Jung, Timothy (Eds.)

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  • Presents the state of the art in augmented reality (AR) and virtual reality (VR) research
  • Especially focuses on the applications of AR and VR in various industries
  • Approaches AR and VR from a business and management perspective 
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eBook $109.00
price for USA in USD (gross)
  • ISBN 978-3-030-06246-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $149.99
price for USA in USD
  • ISBN 978-3-030-06245-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book presents a collection of the latest research in the area of immersive technologies, presented at the International Augmented and Virtual Reality Conference 2018 in Manchester, UK, and showcases how augmented reality (AR) and virtual reality (VR) are transforming the business landscape. Innovations in this field are seen as providing opportunities for businesses to offer their customers unique services and experiences. The papers gathered here advance the state of the art in AR/VR technologies and their applications in various industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and gaming.

The volume collects contributions by prominent computer and social sciences experts from around the globe. Addressing the most significant topics in the field of augmented and virtual reality and sharing the latest findings, it will be of interest to academics and practitioners alike.

About the authors

Dr. M. Claudia tom Dieck is a project manager and researcher at the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University, UK. She is exploring how new and innovative technologies can be utilised to enhance the user experience. She is the Program Chair of the annual International AR & VR Conference and has published on augmented and virtual reality, technology acceptance, social media and customer relationship management in journals such as Journal of Travel Research, Tourism Management and Computers in Human Behavior.

 

Dr. Timothy Jung is Founder and Director of the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University, UK. He investigates new and innovative ways to implement AR & VR in various industries and he has been involved in a number of funded AR and VR research projects at national and international level. He is an advisor of BirdHIVE VR & Drone project led by Lake District National Park. He is renowned for his work in Augmented Reality and Virtual Reality and his research work has been covered by Manchester Evening News, Independent and Huffington Post and he is a regular invited speaker in major international conferences. He is the Conference Chair of International AR & VR Conference 2017/2018 in Manchester.

Table of contents (23 chapters)

Table of contents (23 chapters)
  • Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format

    Pages 3-16

    Bonetti, Francesca (et al.)

  • V-Commerce in Retail: Nature and Potential Impact

    Pages 17-25

    Regt, Anouk (et al.)

  • A Virtual Reality and Retailing Literature Review: Current Focus, Underlying Themes and Future Directions

    Pages 27-41

    Xue, Liangchao (et al.)

  • What We Don’t Know. The Effect of Realism in Virtual Reality on Experience and Behaviour

    Pages 45-57

    Gisbergen, Marnix (et al.)

  • Adapting Jake Knapp’s Design Sprint Approach for AR/VR Applications in Digital Heritage

    Pages 59-70

    Southall, Helen (et al.)

Buy this book

eBook $109.00
price for USA in USD (gross)
  • ISBN 978-3-030-06246-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $149.99
price for USA in USD
  • ISBN 978-3-030-06245-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Augmented Reality and Virtual Reality
Book Subtitle
The Power of AR and VR for Business
Editors
  • M. Claudia tom Dieck
  • Timothy Jung
Series Title
Progress in IS
Copyright
2019
Publisher
Springer International Publishing
Copyright Holder
Springer Nature Switzerland AG
eBook ISBN
978-3-030-06246-0
DOI
10.1007/978-3-030-06246-0
Hardcover ISBN
978-3-030-06245-3
Series ISSN
2196-8705
Edition Number
1
Number of Pages
XI, 335
Topics