Smart Tourism as a Driver for Culture and Sustainability

1. Front Matter

   Pages i-xxiii

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2. Innovation in Tourism

   1. Front Matter

      Pages 1-1

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   2. Innovating and Diversifying Cultural Tourism in Europe Through Smart Movie Tourism in UNESCO Sites and Destinations. The Case Study of FAMOUS Project

      • Giusy Cardia, Andrew Jones, Daniele Gavelli

      Pages 3-14

   3. Big Data Analytics in Smart Tourism Destinations. A New Tool for Destination Management Organizations?

      • Tomáš Gajdošík

      Pages 15-33

   4. Educating of Entrepreneurship Competence in Pre-university Education System: An Effective Way for Tourism Development and Innovation

      • Robert Gjedia, Valentina Ndou

      Pages 35-47

   5. Entrepreneurship and Co-evolution in Tourism

      • Marco Valeri, Leslie Fadlon

      Pages 49-60

   6. Project ArchaeoCulTour: Innovative Valorization of Archaeological Heritage in Istria County Through Sustainable Cultural and Creative Tourism

      • Kristina Afrić Rakitovac, Nataša Urošević, Nikola Vojnović

      Pages 61-77

   7. The Innovative Health Tourism’s Environmental Management Sustainable Design Facilities Assessment Capability

      • Tilemachos K. Koliopoulos, Vicky Katsoni

      Pages 79-87

   8. The Concept of Dichotomy of the Innovation Process in an Enterprise

      • Leszek Koziol, Michal Koziol

      Pages 89-101

   9. Value Creation in Service Over the Last Two Decades: A Meta-Analysis

      • Abdelouahab El Boukhari, Rachid Oumlil, Allal Achaba

      Pages 103-119

   10. Innovative Cultural Tours in Athens: An Interesting Internship in the Era of Economic Crisis

       • Efthymia Sarantakou, Simos Xenitellis

       Pages 121-134

   11. Hotel Innovation and the Creation of Competitive Advantage

       • Georgia Yfantidou, Eleni Spyridopoulou, Thekla Chatzigeorgiou, Paraskevi Malliou

       Pages 135-144

3. Shedding Lights on the Potentials of Special Types of Tourism

   1. Front Matter

      Pages 145-145

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   2. Religious Tourism Development in Lesvos Island. Potentials and Prospects in a Spiritual Approach of Priests of Lesvos

      • Konstantinos Mouratidis, Maria Doumi, Theodoros Stavrinoudis

      Pages 147-161

   3. Dark Tourism, the Dark Side of Cultural Tourism. Application to the City of Porto

      • Dália Liberato, Pedro Liberato, Andreia Gonçalves

      Pages 163-178

   4. The Potential of Street Art. Obstacles to the Commercialization of Street Art and Proposed Solutions

      • Virginia Santamarina-Campos, María de-Miguel-Molina, Blanca de-Miguel-Molina, Marival Segarra-Oña

      Pages 179-191

   5. Agrotourism: A Lever for Rural Development Based on the Cultural Reserve of Greece

      • Maria Karagianni, Stavroula Georgakopoulou, Vasiliki Delitheou

      Pages 193-206

   6. Philoxenia as a Component of the Tourism Experience in Culture and Total Quality Management in Hotel Sector

      • Katsaitis Aristides, Papaefthimiou Efi

      Pages 207-221

   7. Museum Cluster in a Small City: Evidence from Russia

      • Marina Sheresheva, Elena Kondyukova

      Pages 223-235

   8. Tourist Sub-destinations: Shedding Light on a Neglected Touristic Behavior

      • Markos-Marios Tsogas, Evangelia Chatzopoulou, Iliana Savva

      Pages 237-247

This book explores the latest developments in the field of smart tourism, focusing in particular on the important cultural and sustainability synergies that have emerged during the digital era. The aim is to elucidate how ICTs can promote innovation and creativity in the tourism and leisure sector in ways that take into account cultural and social responsibilities, foster sustainable tourism management, and enhance cultural tourism, cultural heritage, and sustainable development. The book is based on the proceedings of the Fifth International Conference of the International Association of Cultural and Digital Tourism (IACuDiT), attended by academics and industry practitioners from cultural, heritage, communication, and innovational tourism backgrounds, and is edited in collaboration with IACuDiT. It will have broad appeal to professionals from academia, industry, government, and other organizations who wish to learn about novel perspectives in the fields of tourism, travel, hospitality, culture and heritage, leisure, and sports within the context of a knowledge society and smart economy in which sustainability is becoming ever more important.

• smart tourism
• IACuDiT 2018
• sustainable tourism
• tourism innovation
• heritage tourism
• digital tourism
• e-tourism
• tourism marketing
• ICT applications in tourism
• tourism destinations
• smart destinations
• tourism consumer behavior
• corporate social responsibility

• University of West Attica, Athens, Greece

  Vicky Katsoni

• Business School, Universitat Politècnica de València, Valencia, Spain

  Marival Segarra-Oña

Vicky Katsoni is an Associate Professor of ICT Applications in Tourism Marketing at the Tourism Department of the University of West Attica (former TEI of Athens), Greece, a Professor of Tourism Marketing on the MSc program of Tourism Management at the Greek Open University, and academic supervisor of the e-tourism module at the National Kapodistrian University of Athens, e-learning programs. She has published books on tourism in both Greek and English, as well as chapters in edited volumes and numerous papers in highly academic journals. She is the President of the nonprofit International Association of Cultural and Digital Tourism (IACuDiT.org) and an editorial board member for many journals in the field of tourism and marketing. Her research interests include tourism marketing, cultural tourism, e-tourism, and tourism consumer behavior and she has participated in a number of European and national research projects.

Marival Segarra-Oña is an Associate Professor of Innovation and Competitiveness in the Business School of the Polytechnic University of Valencia, Spain. She holds a PhD in management and BS degrees in industrial engineering and mechanical engineering. During 2011 and 2012 she was a visiting scholar at the Center for Hospitality Research (CHR) at Cornell University, where she became a Research Associate. She has also been a visiting scholar at Bath University, UK, and is currently collaborating with the Cornell Institute for Healthy Futures. Her research interests include strategy and innovation management, sustainability, and eco-innovation management.

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