Rhetoric, Politics and Society

Speechwriting in Theory and Practice

Authors: Kjeldsen, J.E., Kiewe, A., Lund, M., Barnholdt Hansen, J.

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  • Offers invaluable guidance to students, scholars and practitioners of speechwriting
  • Builds on existing theories and research into rhetoric and speechwriting
  • Combines examples of speechwriting from both Europe and the US
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eBook $19.99
price for USA in USD (gross)
  • ISBN 978-3-030-03685-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $27.99
price for USA in USD
  • ISBN 978-3-030-03684-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offers an overview of the existing research and theory, analysing how speeches are written in political and public life, and paying attention to three central subjects of contemporary speechwriting: convincing characterization of the speaker, writing for the ear, and appealing with words to the eye. Chapters address the ethics and the functions of speechwriting in contemporary society and also deliver general instructions for the speechwriting process. This book is recommended reading for professional speechwriters wishing to expand their knowledge of the rhetorical and theoretical underpinnings of speechwriting, and enables students and aspiring speechwriters to gain an understanding of speechwriting as a profession.

About the authors

Jens E. Kjeldsen is Professor of Rhetoric and Visual Communication at the University of Bergen, Norway.

Amos Kiewe is Professor of Communication and Rhetorical Studies at Syracuse University, USA.

Marie Lund is Associate Professor of Rhetoric at the Aarhus University, Denmark.

Jette Barnholdt Hansen (1966-2017) was Associate Professor of Rhetoric at the University of Copenhagen, Denmark.

Reviews

“This book will be worth a great deal to working communication professionals who want to build a philosophical, historical and rhetorical foundation beneath their career. They may do so—painlessly and pleasurably—by reading Speechwriting in Theory and Practice.” (David Murray, Executive Director, Professional Speechwriters Association)

“This book is the first comprehensive survey of speechwriting in both the United States and Europe. It engages the extant research and provides both theoretical knowledge and practical advice. Highly recommended for both academicians and those who write speeches for others.” (Martin J. Medhurst, Distinguished Professor of Rhetoric and Communication, Baylor University, USA)

“This book is a compelling and original plea for the importance of the classical art of speechwriting –even in times of social media and tweets. It is a book of deep and useful insights into the dark art of writing speeches for others. A rich source of American and – very important – European scholarship.” (Jaap de Jong, Professor of Journalism and New Media, Leiden University, The Netherlands)




 

Table of contents (13 chapters)

Table of contents (13 chapters)

Buy this book

eBook $19.99
price for USA in USD (gross)
  • ISBN 978-3-030-03685-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $27.99
price for USA in USD
  • ISBN 978-3-030-03684-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Speechwriting in Theory and Practice
Authors
Series Title
Rhetoric, Politics and Society
Copyright
2019
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-030-03685-0
DOI
10.1007/978-3-030-03685-0
Softcover ISBN
978-3-030-03684-3
Edition Number
1
Number of Pages
VIII, 202
Number of Illustrations
1 b/w illustrations
Topics