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Social Commerce

Consumer Behaviour in Online Environments

Editors: Boardman, R., Blazquez, M., Henninger, C.E., Ryding, D. (Eds.)

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  • Fills a gap in the market by exploring the relevance of social commerce beyond social media and e-commerce
  • Includes a Foreword by Victoria Magrath, creator of fashion blog Inthefrow
  • Offers 12 real-life applications of social commerce
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eBook $109.00
price for USA in USD (gross)
  • ISBN 978-3-030-03617-1
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $139.99
price for USA in USD
  • ISBN 978-3-030-03616-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.


About the authors

Rosy Boardman is a Lecturer of Fashion Business at the University of Manchester, UK. Having previously worked as a fashion buyer and a marketing assistant, Rosy’s research revolves around online retailing, digital marketing and the use of technology in the retail industry.

Marta Blazquez is a Lecturer of Fashion Marketing at the University of Manchester, UK. She has 12 years of experience working in the advertising and PR industry for companies such as Leo Burnett and Young & Rubicam. Her research interests relate to omnichannel and experiential retail, the evolution of physical spaces and digital marketing. Marta is co-editor of Vintage Luxury Fashion (Palgrave, 2018).

Claudia E. Henninger is a Lecturer of Fashion Marketing Management at the University of Manchester, UK. Claudia is the Deputy Chair of the Academy of Marketing Sustainability SIG and is co-editor of Sustainability in Fashion (Palgrave, 2017) and Vintage Luxury Fashion (Palgrave, 2018)

Daniella Ryding is a Senior Lecturer of Fashion Marketing and Faculty Lead for the New Academics Programme in Science and Engineering at the University of Manchester, UK. Her research specialisms include complex cognition within different retailing contexts and strategic marketing developments within the global fashion industry. Daniella is co-editor of Sustainability in Fashion (Palgrave, 2017) and Vintage Luxury Fashion (Palgrave, 2018).



Table of contents (14 chapters)

Table of contents (14 chapters)
  • The Historical Development of Social Commerce

    Pages 1-16

    Bürklin, Nina (et al.)

  • Social Media’s Evolution in S-commerce

    Pages 17-41

    Henninger, Claudia E. (et al.)

  • Cultural Considerations in Social Commerce: The Differences and Potential Opportunities in China

    Pages 43-58

    Yao, Yao (et al.)

  • Personalised and Participative Branding Through Fashion Blogging

    Pages 59-81

    Cheung, Jenny (et al.)

  • Video Killed the Radio Star: A Review of Social Commerce Music Platforms in Facilitating Production Dissemination

    Pages 83-97

    Robinson, Neil (et al.)

Buy this book

eBook $109.00
price for USA in USD (gross)
  • ISBN 978-3-030-03617-1
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $139.99
price for USA in USD
  • ISBN 978-3-030-03616-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Social Commerce
Book Subtitle
Consumer Behaviour in Online Environments
Editors
  • Rosy Boardman
  • Marta Blazquez
  • Claudia E. Henninger
  • Daniella Ryding
Copyright
2019
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-030-03617-1
DOI
10.1007/978-3-030-03617-1
Hardcover ISBN
978-3-030-03616-4
Edition Number
1
Number of Pages
XXI, 277
Number of Illustrations
15 b/w illustrations, 3 illustrations in colour
Topics