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Economic Value and Revenue Management Systems

An Integrated Business Management Model

Authors: Capocchi, Alessandro

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  • Presents a new approach to the creation of value theory to demonstrate that revenue management and CRM are interdependent
  • Analyses why and how pricing policies become more dynamic in different sectors
  • Covers segmentation, differentiation strategies and explains the importance of the stock in a new managerial model
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  • ISBN 978-3-030-02417-8
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About this book

Filling a gap in existing literature on revenue management systems, this book explores the use of business strategies which are specifically designed to have a positive impact on economic and financial efficiency. Focussing on services within the tourism industry, the author takes a new approach and identifies dynamic pricing and service differentiation as key components of strategic management. Providing fresh insights into an ever-expanding sector, this book will be a useful tool for those studying business strategy and management, as well as value creation theory, as it ultimately presents an integrated business management model which will ensure sustainability.


About the authors

Alessandro Capocchi is Associate Professor of Business Economics at the University of Milano-Bicocca, Italy. Here, he is Head of the international office of the School of Economics and Statistics and Scientific Director of the Observatory on New Entrepreneurship (ONILAB). Alessandro is also Co-Founder and president of MIndLab SRL, a Spin Off of the University of Milano-Bicocca, and a member of the Association of North America Higher Education International (ANAHEI). 

Table of contents (10 chapters)

Table of contents (10 chapters)

Buy this book

eBook n/a
  • ISBN 978-3-030-02417-8
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
Hardcover n/a
  • ISBN 978-3-030-02416-1
  • Free shipping for individuals worldwide
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Bibliographic Information

Bibliographic Information
Book Title
Economic Value and Revenue Management Systems
Book Subtitle
An Integrated Business Management Model
Authors
Copyright
2019
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG, part of Springer Nature
eBook ISBN
978-3-030-02417-8
DOI
10.1007/978-3-030-02417-8
Hardcover ISBN
978-3-030-02416-1
Edition Number
1
Number of Pages
XIX, 214
Number of Illustrations
26 b/w illustrations
Topics