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SpringerBriefs in Accounting

Customer Accounting

Creating Value with Customer Analytics

Authors: Bonacchi, Massimiliano, Perego, Paolo

  • Explains how to effectively use information on customer characteristics and behavior to create value
  • Integrates Accounting, Finance, and Marketing perspectives
  • Includes real-world examples of best practice and insights from academic research on customer accounting
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Buy this book

eBook $54.99
price for USA in USD (gross)
  • ISBN 978-3-030-01971-6
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $69.99
price for USA in USD
  • ISBN 978-3-030-01970-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and Finance perspective has received limited attention. The authors aim to fill this gap by blending interdisciplinary academic rigor with practical insights from real-world applications. Readers will find thorough coverage of advanced customer accounting concepts and techniques, including the calculation of customer lifetime value and customer equity for internal decision-making and for external financial reporting and valuation. Beyond a professional audience, the book will serve as ideal companion reading for students enrolled in undergraduate, graduate, or MBA courses. 

About the authors

Massimiliano Bonacchi is Full Professor in Accounting at the Free University of Bozen-Bolzano in Italy. He graduated and received his Ph.D. from the University of Florence (I). He has been a visiting professor at NYU Stern School of Business and Baruch College CUNY (USA). His research interests include financial reporting and disclosure, financial statement analysis, managerial accounting, and corporate social responsibility. He has published in various international peer-reviewed journals, including Contemporary Accounting Review, Business Strategy and the Environment, and Management Accounting Quarterly.
Paolo Perego is Associate Professor in Accounting at the Free University of Bozen-Bolzano in Italy. He is a graduate of Bocconi University (I) and EPFL (CH), and he received his Ph.D. at Radboud University Nijmegen (NL). He is visiting faculty at the Rotterdam School of Management, Erasmus University (NL), where he has been Associate Professor. His research and teaching interests include managerial accounting, performance measurement systems, sustainability accounting, and Integrated Reporting. He has published in several international peer-reviewed journals, including Accounting, Organizations and Society, Journal of Management Studies, European Accounting Review, Journal of Accounting and Public Policy and Management Accounting Quarterly.

Table of contents (5 chapters)

  • Introduction

    Bonacchi, Massimiliano (et al.)

    Pages 1-12

  • Customer Analytics: Definitions, Measurement and Models

    Bonacchi, Massimiliano (et al.)

    Pages 13-35

  • Customer Analytics for Internal Decision-Making and Control

    Bonacchi, Massimiliano (et al.)

    Pages 37-66

  • Customer Equity for External Reporting and Valuation

    Bonacchi, Massimiliano (et al.)

    Pages 67-82

  • Conclusions and Trends to Look Forward

    Bonacchi, Massimiliano (et al.)

    Pages 83-87

Buy this book

eBook $54.99
price for USA in USD (gross)
  • ISBN 978-3-030-01971-6
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $69.99
price for USA in USD
  • ISBN 978-3-030-01970-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Customer Accounting
Book Subtitle
Creating Value with Customer Analytics
Authors
Series Title
SpringerBriefs in Accounting
Copyright
2019
Publisher
Springer International Publishing
Copyright Holder
The Author(s), under exclusive licence to Springer Nature Switzerland AG
eBook ISBN
978-3-030-01971-6
DOI
10.1007/978-3-030-01971-6
Softcover ISBN
978-3-030-01970-9
Series ISSN
2196-7873
Edition Number
1
Number of Pages
VIII, 87
Number of Illustrations
19 b/w illustrations
Topics