Applying Behavioural Science to the Private Sector

Decoding What People Say and What They Do

Authors: Rubinstein, Helena

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  • Explores the uses of behavioural science in the private sector
  • Discuses why behavioural science is beneficial to the private sector
  • Introduces practical strategies on how businesses can use behavioural science 
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  • ISBN 978-3-030-01698-2
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Hardcover $69.99
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About this book

This book demonstrates how applying behavioural science to commercial problems can effectively help businesses to understand and achieve the best outcomes for their customers. Bringing together theory and practice the author describes how approaches underpinning behavioural science can be adapted to the fast-moving environment of the private sector. 

The first part of the book discusses the underlying theory and principles behind behavioural science. It outlines the history of the discipline, explaining how behavioural scientists use theories and models of behaviour, and discussing why behaviour is so hard to predict. It then describes how the theory can be applied to designing products, services and interventions. In Part II Rubinstein uses several key case studies to explore the challenges of integrating behavioural science into established practices, considering how to use behavioural science in multidisciplinary teams and why this might be useful. She addresses concerns about the ethics of using behavioural science in this context before describing the value of applying behavioural science to business and how best to realise its potential. This book is a must-read for both practitioners and academics interested in applying the science of behaviour to real-world challenges.


About the authors

Helena Rubinstein is Head of Behavioural Science at Innovia Technology and works with major global corporations across many different sectors. She has held senior positions in advertising and communications. Her academic background is in social and health psychology, and she lectures at the University of Cambridge, UK, on the application of social psychology to social issues.

Table of contents (10 chapters)

Table of contents (10 chapters)

Buy this book

eBook $54.99
price for USA in USD (gross)
  • ISBN 978-3-030-01698-2
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $69.99
price for USA in USD
  • ISBN 978-3-030-01697-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Applying Behavioural Science to the Private Sector
Book Subtitle
Decoding What People Say and What They Do
Authors
Copyright
2018
Publisher
Palgrave Pivot
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-01698-2
DOI
10.1007/978-3-030-01698-2
Hardcover ISBN
978-3-030-01697-5
Edition Number
1
Number of Pages
XIX, 137
Topics