Overview
- Explores the uses of behavioural science in the private sector
- Discuses why behavioural science is beneficial to the private sector
- Introduces practical strategies on how businesses can use behavioural science
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Table of contents (10 chapters)
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Front Matter
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Back Matter
Keywords
About this book
This book demonstrates how applying behavioural science to commercial problems can effectively help businesses to understand and achieve the best outcomes for their customers. Bringing together theory and practice the author describes how approaches underpinning behavioural science can be adapted to the fast-moving environment of the private sector.
The first part of the book discusses the underlying theory and principles behind behavioural science. It outlines the history of the discipline, explaining how behavioural scientists use theories and models of behaviour, and discussing why behaviour is so hard to predict. It then describes how the theory can be applied to designing products, services and interventions. In Part II Rubinstein uses several key case studies to explore the challenges of integrating behavioural science into established practices, considering how to use behavioural science in multidisciplinary teams and why this might be useful. She addresses concerns about the ethics of using behavioural science in this context before describing the value of applying behavioural science to business and how best to realise its potential. This book is a must-read for both practitioners and academics interested in applying the science of behaviour to real-world challenges.
Authors and Affiliations
About the author
Helena Rubinstein is Head of Behavioural Science at Innovia Technology and works with major global corporations across many different sectors. She has held senior positions in advertising and communications. Her academic background is in social and health psychology, and she lectures at the University of Cambridge, UK, on the application of social psychology to social issues.
Bibliographic Information
Book Title: Applying Behavioural Science to the Private Sector
Book Subtitle: Decoding What People Say and What They Do
Authors: Helena Rubinstein
DOI: https://doi.org/10.1007/978-3-030-01698-2
Publisher: Palgrave Pivot Cham
eBook Packages: Behavioral Science and Psychology, Behavioral Science and Psychology (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2018
Hardcover ISBN: 978-3-030-01697-5Published: 28 February 2019
eBook ISBN: 978-3-030-01698-2Published: 19 November 2018
Edition Number: 1
Number of Pages: XIX, 137
Topics: Industrial and Organizational Psychology, Personality and Social Psychology, Community and Environmental Psychology, Economic Psychology, Consumer Behavior