Wine Tourism Destination Management and Marketing
Theory and Cases
Editors: Sigala, Marianna, Robinson, Richard N.S. (Eds.)
Free Preview- Combines theory and practice with research findings and international case studies
- Updates and enriches knowledge and practice on wine tourism by including chapters and case studies related to new technologies and social media
- Consolidates research from two major fields (research in wine and wine consumption, with research in wine tourism / destinations) in order to demonstrate the links, synergies and benefits of relating knowledge from these streams of research
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- About this book
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The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.
- About the authors
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Marianna Sigala is Professor of Tourism at the University of South Australia, Australia.
Richard N.S. Robinson is Research Development Fellow at the University of Queensland Business School, Australia.
- Table of contents (38 chapters)
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Introduction: Wine Destination Management and Marketing—Critical Success Factors
Pages 1-6
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Understanding the Wine Tourist Markets’ Motivations, Travel Constraints and Perceptions of Destination Attributes: A Case Study of Winery Visitors in Sardinia, Italy
Pages 9-27
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Wine Tourist’s Perception of Winescape in Central Otago, New Zealand
Pages 29-44
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The Image of a Wine Tourist and Impact on Self-Image Congruity
Pages 45-65
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Motivations of Wine Travellers in Rural Northeast Iowa
Pages 67-70
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Table of contents (38 chapters)
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Bibliographic Information
- Bibliographic Information
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- Book Title
- Wine Tourism Destination Management and Marketing
- Book Subtitle
- Theory and Cases
- Editors
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- Marianna Sigala
- Richard N.S. Robinson
- Copyright
- 2019
- Publisher
- Palgrave Macmillan
- Copyright Holder
- The Editor(s) (if applicable) and The Author(s)
- eBook ISBN
- 978-3-030-00437-8
- DOI
- 10.1007/978-3-030-00437-8
- Hardcover ISBN
- 978-3-030-00436-1
- Edition Number
- 1
- Number of Pages
- XXXIX, 621
- Number of Illustrations
- 8 b/w illustrations, 35 illustrations in colour
- Topics
