Mass Customization

1. Front Matter

   Pages i-xviii

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2. Mass Customization Contexts

   1. Front Matter

      Pages 1-1

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   2. Designing and Planning for Mass Customization in a Large Scale Global Production System

      • Roberto F. Lu, Richard L. Storch

      Pages 3-27

   3. Process Typology of Mass Customizers

      • Rebecca Duray

      Pages 29-43

   4. Service Customization Through Dramaturgy

      • Ian P. McCarthy, Leyland Pitt, Pierre Berthon

      Pages 45-65

3. Engineering and Management of Mass Customized Products

   1. Front Matter

      Pages 67-67

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   2. NPD-SCM Alignment in Mass Customization

      • Nizar Abdelkafi, Margherita Pero, Thorsten Blecker, Andrea Sianesi

      Pages 69-85

   3. Managing Technological Innovations Affecting Product Complexity, Modularity, and Supply Chain Structure

      • Adrian E. Coronado Mondragon, Christian E. Coronado Mondragon

      Pages 87-104

   4. The Platform Formation Problem

      • David Ben-Arieh

      Pages 105-124

   5. Shape Commonalization to Develop Common Platforms for Mass Customization

      • Sagar Chowdhury, Zahed Siddique

      Pages 125-150

   6. A Platform Identification Method for Service Family Design Using a Process Model and a Clustering Method

      • Seung Ki Moon, Timothy W. Simpson, Jun Shu, Soundar R.T. Kumara

      Pages 151-170

   7. A STEP-compliant Online Product Digital Library for Customized Products

      • S.Q. Xie

      Pages 171-192

4. Engineering and Management of Processes for Mass Customization

   1. Front Matter

      Pages 193-193

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   2. Production Planning and Control for Mass Customization – A Review of Enabling Technologies

      • Mitchell M. Tseng, Andreas M. Radke

      Pages 195-218

   3. Designing and Planning of Material Handling Systems for Mass Customization

      • Neville K.S. Lee, James B. Dai

      Pages 219-246

   4. Design for Changeover (DFC): Enabling Flexible and Highly Responsive Manufacturing

      • Geraint W. Owen, Jason Matthews, Richard I. McIntosh, Steve J. Culley

      Pages 247-273

   5. Additive Manufacturing for Mass Customization

      • Phil Reeves, Chris Tuck, Richard Hague

      Pages 275-289

   6. Selecting Relevant Clustering Variables in Mass Customization Scenarios Characterized by Workers’ Learning

      • Michel J. Anzanello

      Pages 291-304

   7. Re-examining Postponement Benefits: An Integrated Production-inventory and Marketing Perspective

      • Hartanto Wong, Mohamed Naim

      Pages 305-330

5. Mass Customization: Case Studies

   1. Front Matter

      Pages 331-331

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Mass customization (MC) has been hailed as a successful operations strategy across manufacturing and service industries for the past three decades. However, the wider implications of using MC approaches in the broader industrial and economic environment are not yet clearly understood. Mass Customization: Engineering and Managing Global Operations presents emerging research on the role of MC and personalization in today’s international operations context. The chapters cover MC in the context of global industrial economics and operations. Moreover, the book discusses MC topics that are relevant to the manufacturing and service sectors, such as: • product platforms; • learning curve modeling; • additive manufacturing; and • service customization. Case studies in manufacturing (e.g., apparel and transportation) and services (e.g., banking and virtual worlds) are also included. Mass Customization: Engineering and Managing Global Operations is a valuable text for mass customization researchers and practitioners. Researchers will find a selection of chapters prepared by internationally renowned authors, comprising most of their recent research in MC. Engineering professionals will be drawn by the vivid discussion of operational aspects and methods of MC, as well as by the selection of cases illustrating their practical application.

• Customer-driven Manufacturing
• Global Operations
• Mass Customization
• Process Design
• Service Operations

• Industrial and Transportation Engineering Department, Federal University of Rio Grande do Sul, Porto Alegre, Brazil

  Flavio S. Fogliatto

• Haskayne School of Business, University of Calgary, Calgary, Canada

  Giovani J. C. da Silveira

Flavio S. Fogliatto is Professor of Engineering in the Industrial and Transportation Engineering Department of the Federal University of Rio Grande do Sul, Porto Alegre, Brazil.

Giovani J.C. da Silveira is an associate professor in the Haskayne School of Business at the University of Calgary, Calgary, Canada.

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