Google It

Total Information Awareness

Editors: Lee, Newton (Ed.)

  • Demonstrates how to optimize a website to get it on Google's first page and to effectively market it using Google's business tools     
  • Offers insight into machine superintelligence and the design of artificial general intelligence 
  • Examines the impact of Google on religion, politics, human longevity, education, and urban design 
  • Compares and contrasts Google Search, IBM Watson, and Wolfram|Alpha          
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eBook $139.00
price for USA in USD (gross)
  • ISBN 978-1-4939-6415-4
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $179.99
price for USA in USD
  • ISBN 978-1-4939-6413-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

From Google search to self-driving cars to human longevity, is Alphabet creating a neoteric Garden of Eden or Bentham’s Panopticon? Will King Solomon’s challenge supersede the Turing test for artificial intelligence? Can transhumanism mitigate existential threats to humankind? These are some of the overarching questions in this book, which explores the impact of information awareness on humanity starting from the Book of Genesis to the Royal Library of Alexandria in the 3rd century BC to the modern day of Google Search, IBM Watson, and Wolfram|Alpha.
The book also covers Search Engine Optimization, Google AdWords, Google Maps, Google Local Search, and what every business leader must know about digital transformation. “Search is curiosity, and that will never be done,” said Google’s first female engineer and Yahoo’s sixth CEO Marissa Mayer. 
The truth is out there; we just need to know how to Google it!

About the authors

Newton Lee, Association for Computing Machinery (ACM), Institute for Education, Research, and Scholarships (IFERS), and Woodbury University School of Media, Culture & Design (MCD)
Contributors
Dennis Anderson, Ph.D., St. Francis College
Penelope Beery, Ed.D., Knowledge Building in Action
Dirk Bruere, The Transhumanist Party
Frank Buddenbrock, Google AdWords Certified Specialist
Lincoln Cannon, Mormon Transhumanist Association
John Cassel, Wolfram Research
Nicole Ciomek, Radiant PPC
Tina Courtney, Evolve Marketing Agency
Andrew Donaldson, Bolder Super School
Robert Epstein, Ph.D., American Institute for Behavioral Research and Technology
Dennis Gamayunov, Lomonosov Moscow State University
Barret Havens, Woodbury University
David J. Kelley, Microsoft MVP and Futurist
Christoph Lahtz, Ph.D., Medical Researcher and Transhumanist
Sandra Lund-Diaz, M.Ed., Knowledge Building in Action
Trond Lyngbø, Search Planet AS
Aylin Manduric, University of Toronto
Darren Manners, Sycomtech
Mireia Montane, Ph.D., Knowledge Building in Action
Robert Niewiadomski, Educator
Frances Eames Noland, University of Oxford
Emily Peed, Educator
Jennifer Rosenfeld, OCLC
Cyrus Shahabi, University of Southern California
Tiana Sinclair, Futurist
Zach Tolan, The Polymathic Prodigy Institute
Natasha Vita-More, Ph.D., Humanity+ and University of Advancing Technology
Mikhail Voronov, Lomonosov Moscow State University
Nyagoslav Zhekov, Whitespark Inc.

Reviews

         

Table of contents (31 chapters)

  • To Google or Not to Google

    Lee, Newton

    Pages 3-52

  • Google My Religion: Unraveling the Gordian Knot of Religious, Moral, and Political Entanglement

    Lee, Newton

    Pages 53-110

  • Google Versus Death; To Be, Or Not to Be?

    Lee, Newton

    Pages 111-185

  • SEO in the Age of Digital Transformation: What Every Business Leader Must Know

    Lyngbø, Trond

    Pages 189-194

  • Search Engine Optimization: Getting to Google’s First Page

    Buddenbrock, Frank

    Pages 195-204

Buy this book

eBook $139.00
price for USA in USD (gross)
  • ISBN 978-1-4939-6415-4
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $179.99
price for USA in USD
  • ISBN 978-1-4939-6413-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Google It
Book Subtitle
Total Information Awareness
Editors
  • Newton Lee
Copyright
2016
Publisher
Springer-Verlag New York
Copyright Holder
Springer Science+Business Media New York
eBook ISBN
978-1-4939-6415-4
DOI
10.1007/978-1-4939-6415-4
Hardcover ISBN
978-1-4939-6413-0
Edition Number
1
Number of Pages
XXIII, 564
Number of Illustrations and Tables
170 b/w illustrations
Topics