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Goliath Strikes Back

How Traditional Retailers Are Winning Back Customers from Ecommerce Startups

Authors: Cohan, Peter S.

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  • Learn how to be an effective executive through case studies, principles, and methodologies presented in the book 
  • Analyze the structure, size, growth rate, and key growth and profitability drivers of six different industries, including consumer electronics, online entertainment, grocery, and more
  • Study a step-by-step methodology that will allow you to create an effective strategy to boost the odds of capturing the ecommerce edge
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Buy this book

eBook $24.99
price for USA in USD
  • ISBN 978-1-4842-6519-2
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $32.99
price for USA in USD
  • ISBN 978-1-4842-6518-5
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
About this book

Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on this current industry shift in one of the most accessible, intriguing business books in recent times.

Each chapter covers a different industry, as diverse and eclectic as consumer electronics, newspapers, groceries, logistics, and more. By looking at how traditional retailers are facing off against internet startups, you can gauge the landscape and form your own strategies. Author Peter S. Cohan expertly guides you from one case study to the next and makes topics enthralling even for the non-industry layperson.

Goliath Strikes Back helps executives create an effective strategy in the modern ecommerce realm. Business professionals and outside enthusiasts alike are in for fascinating insights from Cohan about the mindsets and strategies of successful companies and their leaders. Changing strategies on a dime has always been essential in commerce, and never more so than in ecommerce’s industry overhaul. Don’t get left behind.


What You Will Learn

  • What to emulate and what to avoid by studying the mindsets and strategies of the successful and unsuccessful companies
  • How companies can identify, attract, hire and motivate executives who embody the strategic mindset needed to remain successful 
  • An insight into six key industries, including consumer electronics and grocery, to understand why companies are failing or succeeding


Who This Book Is For
Executives, business professionals, business students, and curious laypeople
 

About the authors

Peter S. Cohan is Lecturer of Strategy at Babson College where he teaches strategy and entrepreneurship to undergraduate and MBA students. He is the founding principal of Peter S. Cohan & Associates, a management consulting and venture capital firm. He has completed over 150 growth-strategy consulting projects for global technology companies and invested in seven startups--three of which were sold for over $2 billion. Peter has written 14 books and writes columns on entrepreneurship for Forbes, Inc, and The Worcester Telegram & Gazette. Prior to starting his firm, he worked as a case team leader for Harvard Business School Professor Michael Porter's consulting firm and taught at MIT, Stanford, and the University of Hong Kong. Peter earned an MBA from Wharton, did graduate work in computer science at MIT, and holds a BS in Electrical Engineering from Swarthmore College.

Table of contents (8 chapters)

Table of contents (8 chapters)
  • Introduction

    Pages 3-15

    Cohan, Peter S.

  • Consumer Electronics

    Pages 17-32

    Cohan, Peter S.

  • Video Entertainment

    Pages 33-49

    Cohan, Peter S.

  • Newspapers

    Pages 51-69

    Cohan, Peter S.

  • Groceries

    Pages 71-87

    Cohan, Peter S.

Buy this book

eBook $24.99
price for USA in USD
  • ISBN 978-1-4842-6519-2
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $32.99
price for USA in USD
  • ISBN 978-1-4842-6518-5
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
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Bibliographic Information

Bibliographic Information
Book Title
Goliath Strikes Back
Book Subtitle
How Traditional Retailers Are Winning Back Customers from Ecommerce Startups
Authors
Copyright
2020
Publisher
Apress
Copyright Holder
Peter S. Cohan
eBook ISBN
978-1-4842-6519-2
DOI
10.1007/978-1-4842-6519-2
Softcover ISBN
978-1-4842-6518-5
Edition Number
1
Number of Pages
XV, 175
Number of Illustrations
13 b/w illustrations
Topics