Authors:
- A complete handbook on the role of the PM in the tech industry
- The first book on the market that breaks down the skills necessary to be PM in minute detail
- Caters to all levels of professionals be it software engineers or entrepreneurs
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Table of contents (21 chapters)
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Front Matter
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Introduction: Getting Started
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Front Matter
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About this book
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To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you’ll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management.
A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful productsthat are easy-to-use, with the end user in mind. You’ll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app.Â
Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team.
What You Will Learn
- Gain the traits of a successful PM from industry PMs, VCs, and other professionals
- See the day-to-day responsibilities of a PM and how the role differs across tech companies
- Absorb the technical knowledge necessary to interface with engineers and estimate timelines
- Design basic mocks, high-fidelity wireframes, and fully polished user interfaces
- Create core documents and handle business interactions
Who This Book Is For
Individuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision.
Authors and Affiliations
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Santa Clara, USA
Aswin Pranam
About the author
Bibliographic Information
Book Title: Product Management Essentials
Book Subtitle: Tools and Techniques for Becoming an Effective Technical Product Manager
Authors: Aswin Pranam
DOI: https://doi.org/10.1007/978-1-4842-3303-0
Publisher: Apress Berkeley, CA
eBook Packages: Business and Management, Apress Access Books, Business and Management (R0)
Copyright Information: Aswin Pranam 2018
Softcover ISBN: 978-1-4842-3302-3Published: 13 December 2017
eBook ISBN: 978-1-4842-3303-0Published: 12 December 2017
Edition Number: 1
Number of Pages: XXV, 174
Number of Illustrations: 15 b/w illustrations, 75 illustrations in colour
Topics: Software Management, Enterprise Architecture, Business IT Infrastructure