- Brings urban and global perspectives to the field of health communication
- Covers key global health issues such as childhood obesity, reproductive health, and cancer
- Special focus on developing countries
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- About this book
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Strategic Urban Health Communication
Charles C. Okigbo, editor
People are bombarded with messages continuously and sorting through them constantly. In this milieu, critical ideas about health promotion and illness prevention are forced to compete with distracting, conflicting, even contradictory information. To get vital messages through, communication must be effective, targeted, artful—in a word, strategic.
Strategic Urban Health Communication provides a road map for understanding strategy, enhancing strategic planning skills, and implementing strategic communication campaigns. Deftly written chapters link the art and science of strategic planning to world health goals such as reducing health inequities and eradicating diseases. Flexibility is at the heart of these cases, which span developed and developing countries, uses of traditional and digital media, and chronic and acute health challenges. And the contributors ground their dispatches in the larger context of health promotion, giving readers useful examples of thinking globally while working locally. Included in the coverage:
- Urbanization, population, and health myths: addressing common misconceptions.
- Integrating HIV/family planning programs: opportunities for strategic communication.
- The role of sports in strategic health promotion in low-income areas.
- The Internet as a sex education tool: a case study from Thailand.
- Advertising and childhood obesity in China.
- Health communication strategies for sustainable development in a globalized world.
Balancing depth of understanding of audiences and methods of reaching them, Strategic Urban Health Communication is a forward-looking resource geared toward professionals and researchers in urban health, global health, and health communication.
- Table of contents (17 chapters)
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Strategy: What It Is
Pages 1-9
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Strategic Communication Campaigns
Pages 11-23
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Urbanization, Population, and Health Myths: Addressing Common Misconceptions with Strategic Health Communication
Pages 25-36
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“Soaps” for Social and Behavioral Change
Pages 37-51
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Strategic Health Communication in Urban Settings: A Template for Training Modules
Pages 53-64
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Table of contents (17 chapters)
- Download Preface 1 PDF (789.9 KB)
- Download Sample pages 1 PDF (855.4 KB)
- Download Table of contents PDF (751.9 KB)
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Bibliographic Information
- Bibliographic Information
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- Book Title
- Strategic Urban Health Communication
- Editors
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- Charles Okigbo
- Copyright
- 2014
- Publisher
- Springer-Verlag New York
- Copyright Holder
- Springer Science+Business Media New York
- eBook ISBN
- 978-1-4614-9335-8
- DOI
- 10.1007/978-1-4614-9335-8
- Hardcover ISBN
- 978-1-4614-9334-1
- Softcover ISBN
- 978-1-4939-4473-6
- Edition Number
- 1
- Number of Pages
- XVII, 225
- Number of Illustrations
- 11 b/w illustrations
- Topics
